CMN 1 Final Study Guide Shubb Latest Update Graded A+

CMN 1 Final Study Guide Shubb Latest Update Graded A+ Rhetoric of Aristotle Ethos, Pathos, Logos Ethos Power that comes form the credibility of the speaker -good sense: intellectual knowledge about material they are presenting -good moral character: honest and trustworthy -goodwill: social: speaker represents and cares about the listeners Logos *logical or rational appeal of the message itself, including its content, structure, and style *the power of the message itself, contributes to the effectiveness of persuasion Pathos *emotional appeal by playing to the audiences interest and values *anything that connects the message to the listeners in a way that influences those listener's attitudes and disposition towards the message itself Cicero and the Practice of Rhetoric Invention, Arrangement, Style, Memory, Delivery