Advanced Google Analytics (Assessment 4) questions and answers

What is "remarketing" in Google Analytics? - When users visit a website for the first time and complete a conversion - When users are shown targeted ads to bring them back to a website and encourage a conversion - When Google Analytics can't distinguish a new user because they have deleted their browser cookies - When a user buys an available product from a competitor When users are shown targeted ads to bring them back to a website and encourage a conversion To enable remarketing in Google Analytics, what must first be enabled? (select all that apply) - Advertising Reporting Features - Demographics and Interests - Google Ads or Display & Video 360 account linking - Custom Dimension - Advertising Reporting Features - Google Ads or Display & Video 360 account linking Brainpower Read More Previous Play Next Rewind 10 seconds Move forward 10 seconds Unmute 0:00 / 0:15 Full screen Which remarketing audiences can be defined in Google Analytics? (select all that apply) Users who visited a specific page on a website Users who played a video on a website Users who speak a particular language Users who searched for a product on Google Search Users who visited a specific page on a website Users who played a video on a website Users who speak a particular language Remarketing can show relevant ads on which Google properties? (select all that apply) Google Display Network Google Sites Mobile apps Google Search Google Display Network Mobile apps Google Search What is the maximum duration a user can be included in a remarketing audience? - 120 days - 180 days - 365 days - 540 days 540 days