MKT 4440: Exam 3 Sample Questions with 100% Correct Answers | Verified | Updated 2024

MKT 4440: Exam 3 Sample Questions with 100% Correct Answers | Verified | Updated 2024 Which of the following is a characteristic of the experiential decision-making perspective? a. It often focuses on utilitarian value. b. It assumes that many decisions are learned responses to environmental influences. c. It assumes that consumers make informed decisions regarding what brand to buy. d. It often focuses on hedonic value. - answerD A(n) _____ includes alternatives in the awareness set about which consumers are indifferent or do not hold strong feelings. a. universal set b. consideration set c. inept set d. inert set - answerD A customer who has experienced bad service and distasteful food at a restaurant will mentally place that restaurant in which of the following sets? a. Universal set b. Consideration set c. Inept set d. Inert set - answerC Information that signals the amount of potential value contained in a product is called its _____. a. credibility b. worth c. quality d. price - answerD The _____ decision-making perspective assumes that consumers diligently gather information about purchases, carefully compare various brands of products on salient attributes, and make informed decisions regarding what brand to buy. a. affect-behavior b. behavioral influence c. experiential d. rational - answerD _____ refers to the recognition of the negative consequences that are likely to result from a course of action and the uncertainty of which course of action is best to take. a. Validity illusion b. Adverse influence c. Perceived risk d. Uncertainty acceptance - answerC Mrs. Hoffman was looking for a hassle-free way to commute from home to office. She was seriously considering a tiny electric car, but was concerned about the safety it would provide. She had read somewhere that electric cars were more prone to accidents. These reviews made Mrs. Hoffman invest a lot of time researching the details online. Which of the following external search factors is influencing the search time in this case? a. Perceived risk b. Attitude toward shopping c. Product experience d. Value of search effort - answerA Merlyn likes to keep himself updated on the newest technological innovations. He specifically likes to collect information about smartphones. He reads online materials about smartphones and also discusses with his friends about them. However, Merlyn does not intend to buy a new phone; he simply likes knowing about them. Merlyn's search for information can be termed: a. product-specific search. b. purchase-specific search. c. prepurchase search. d. ongoing search. - answerD _____ are sums of money paid by a vendor to a retailer for specific locations or shelf placement in a store. a. Booking allowances b. Promotional allowances c. Slotting allowances d. Display allowances - answerC Which of the following activities in the decision-