MKT 300 Final Exam Questions with 100% Correct Answers | Verified | Updated 2024

MKT 300 Final Exam Questions with 100% Correct Answers | Verified | Updated 2024 The supply chain includes a)producers, wholesalers, and retailers. b)suppliers, producers, intermediaries, and customers. c)suppliers and suppliers' suppliers. d)all entities that facilitate product distribution. e)buyers, seller, marketing intermediaries, and agents. - answerd) all entities that facilitate product distribution most marketing channels have marketing intermediaries. A marketing intermediary's role is to a)link wholesalers to other wholesalers. b)link producers to other middlemen or to consumers. c)always sell products to wholesalers. d)not take title to products. always sell products to retailers. - answerb) link producers to other middlemen or consumers 3. Which of the following supply chain activities refers to the total set of managerial activities used by an organization to transform resource inputs into products, services, or both? a) Channel management b) Logistics management c) Operations management d) Supply management e) Marketing management - answerc) operations management A(n) ________ is an independent businessperson who does not take title to the goods, sells complementary products of several producers in assigned territories and is compensated through commissions. a) merchant wholesaler b) broker c) industrial distributor d) manufacturers' agent e) merchandiser - answerd) manufacturers agent Dell laptops and desktops are some of the most favored computer products both in and outside the United States. The firm sells to individual buyers directly while offering the option of customizing their computers to suit customer requirements. It also markets its laptop and desktop range through company-owned stores as well as via retail outlets such as Best Buy. This distribution strategy used by Dell through multiple marketing channels is known as: a) just-in-time strategy. b) dual distribution. c) strategic channel alliance. d) personal selling. e) exclusive distribution. - answerb) dual distribution What type of utility is created in this case? An ATM machine is installed inside the premises of a shopping mall for the benefit of those customers who run out of cash while shopping there. A)Ownership utility B)Possession utility C)Form utility D)Place utility - answerd) Place utility An agreement in which the products of one organization are distributed through the marketing channel of another organization is called ___ a)dual distribution. b)marketing intermediation. C)channel conflict. D)a strategic channel alliance. - answerd) a strategic channel alliance What is the most common type of market coverage for cigarettes? a) intensive b)general c)exclusive d)selective - answera) intensive When only one outlet in a relatively large geographic area is used to distribute a product that is consumed over a long period