MKT 310 Final Exam Questions with 100% Correct Answers | Verified | Updated 2024

MKT 310 Final Exam Questions with 100% Correct Answers | Verified | Updated 2024 1. In an experiment, which of the following variables would probably not be the dependent variable? a. total sales b. market share c. advertising d. percent increase in market penetration e. All of these would probably be dependent variables. - answeradvertising 1. The "treatment" is also referred to as which of the following? a. increase in sales b. change in market share c. gross margin d. independent variable e. none of theseThe "treatment" is also referred to as which of the following? - answerindependent variable Which of the following types of research allows the researcher to show causation? a. survey b. observation c. experiment d. none of these - answerexperiment Which of the following is not a precondition for causation a. the effect variable b. correlation c. appropriate time order of occurrence d. elimination of other possible causal factors e. All of these are preconditions for causation. - answerthe effect variable Research that is designed to determine whether a change in one variable likely caused change in another variable is referred to as _______________. a. exploratory research b. causal research c. descriptive research d. none of these - answercausal research 1. Concomitant variation occurs when 2 variables are _______. a. causally related b. experimentally related c. correlated d. none of these - answercorrelated Suppose a manufacturer wants to determine whether or not changing the packaging of his/her major product will bring about a change in sales. Which type of research will be most appropriate? a. causal research b. exploratory research c. descriptive research d. qualitative research e. none of these - answercausal research To demonstrate that an increase in advertising causes a sales increase, one must be able to show that the increase in advertising occurred before the increase in sales. Which of the preconditions for causation is being illustrated? a. correlation b. appropriate time order of occurrence c. elimination of all possible causal factors d. elimination the effects of the independent variable e. none of these - answera. appropriate time order of occurrence An analysis of company financial records shows that in every year that the company increased its advertising expenditures, sales increased. What can you say about the relationship between the two factors/variables? a. Advertising expenditure and sales exhibited concomitant variation. b. Increasing advertising expenditures led to increased sales. c. Increased sales led to an increase in advertising expenditures. d. Advertising and sales are inversely related. e. none of these - answerAdvertising