MKT 315 Final Exam Questions with 100% Correct Answers | Verified | Updated 2024

MKT 315 Final Exam Questions with 100% Correct Answers | Verified | Updated 2024 If a sudden ringing sound distracts an advertisement reader, and it prevents him from recalling the message, this unplanned event is called ________. - answerNoise Because of ----, businesses are forced to be competitive: - answerBoth internet and E- commerce Tasty Pizza implements _______in order to optimize local search engine queries. - answerLocal SEO Milton Friedman's famous maxim, paraphrased: The social responsibility of business is to: - answerMake a profit During the ________ step of the selling process, a salesperson presents the value of the company's product or service and offers solutions to customer problems. - answerPresentation Adding new channels in a multichannel distribution system provides the following advantage. - answerIt expands market and sales coverage. In order to evaluate how long a visitor remains on a website, IT manager John Ankerman evaluates the visitor's ___________. - answerHang time / Time on site ________is used by web designers to ensure that each webpage works effectively with various search engines. - answerContent optimization The ROI equation does not: - answerInclude customer service values When a group of individuals selects a particular consumer-submitted entry, it is called a ______ - answerContest ________incorporates the use of webpages, sponsorships, press releases, and special events. - answerPublic relations When a salesperson prepares a presentation for a particular customer, the salesperson is in the ________step of the sales process. - answerPresentation It is beneficial to use digital catalogs because ________. - answerThere are no printing or mailing costs. A ______enables salespeople to efficiently work from any location at any time. - answerSales force automation syste