MKT 315 Final Exam Questions with 100% Correct Answers | Verified | Updated 2024

MKT 315 Final Exam Questions with 100% Correct Answers | Verified | Updated 2024 Because of _____, businesses are forced to be competitive. - answerBoth the Internet and E- commerce Milton Friedman's famous maxim, paraphrased, is: The social responsibility of business is to: - answerMake a profit The ROI equation does not: - answerInclude customer service values Self-actualization is NOT: - answerBuying a Mercedes _____ represents where the total revenue and total cost are equal. - answerBreak-even analysis The most difficult part of the marketing mix is: - answerPricing The Robinson-Patman Act: - answerWas enacted to prevent unfair pricing practices favoring larger retail establishments over smaller mom-and-pop stores. An income gained from business activities, this term means the gross (before taxes, expenses, etc.): - answerRevenue ______ must be established with added value, or what is above and beyond what is expected. - answerPositioning The point with the largest vertical distance between the total revenue and total costs represents the point at which: - answerProduction is optimized and profitability peaks When a company arranges two or more marketing channels to target one or more customer segments, it is called a(n) _____ system. - answerMultichannel distribution What type of marketing channel would Secure insurance use if it offers its products exclusively through door-to-door salespersons? - answerDirect A "supply-chain" is thought of as limited because it: - answerImplies that planning commences with raw materials and factory capacity _____ conflict can occur when management at Eat and Run Restaurants disagree about specific discount rates for high school students. - answerHorizonta