MKT MGT FINAL EXAM QUESTIONS WITH 100% CORRECT ANSWERS | VERIFIED | UPDATED 2024

MKT MGT FINAL EXAM QUESTIONS WITH 100% CORRECT ANSWERS | VERIFIED | UPDATED 2024 Exam Question: _______ seeks to determine whether an Ad is communicating effectively. - answerA. Copy testing B. Flighting C. Pulsing D. Frequency capping E. Square inch analysis Answer: A Exam Question: The practice of using call centers, where employees receive calls from customers and provide service by taking orders and answering queries, is called ______. - answerA. Customer response marketing B. Guerilla marketing C. Reactive marketing D. Internal marketing E. Inbound telemarketing Answer: E Exam Question: The fixed amount in a salesperson's salary is primarily designed to stimulate and reward efforts from salespeople. - answerA. True B. False Answer: B Exam Question: When Kraft blends different coffees for the British (who drink coffee with milk), the French (who drink it black) and Latin Americans (who want a chicory taste), it is engaged in ______. - answerA. Straight extensions B. Product adaptation C. Retailer versions D. Backward invention E. Forward invention Answer: B Exam Question: Which of the following observations is true? - answerA. In today's business environment, marketers mainly focus on sales B. Marketing has the sole ownership of cus