CMKG CPCM Mini Exams Questions and Answers

CMKG CPCM Mini Exams Questions and Answers D. Cannibalization -Answer-A Retailer introduces a new item in Category A that causes Category B buyers to switch their purchases from Category A to Category B. What is this an example of? A. Brand extension B. Incremental contribution C. Product Line extension D. Cannibalization True (space planning) -Answer-True or false? When you're completing an assortment and space planning project, it's best to import the item level data directly into the POG software. D. All of these are justifications for expanding category space -Answer-Which of the following is not a justification for expanding category space within a retail environment? A. Changes in category profitability B. Changing consumer preferences C. Changing category role D. All of these are justifications for expanding category space E. Category growth B. Product line extension -Answer-A Supplier decides to introduce a new product size in Brand A, which is a 12-pack of smaller-sized products than the original lineup. What is this an example of? A. Brand extension B. Product line extension C. Cannibalization D. Incremental contribution C. % of stores carrying -Answer-If 'ACV Distribution' data is not available, what is an alternate measure that you can use to understand product distribution at an item level? A. % of volume B. % of inventory turns C. % of stores carrying D. % of out of stocks D. Identifies the additional category volume from adding a particular item. -Answer-Which of the following most accurately describes incremental contribution? (Select the best answer) A. Is the additional item volume realized from the addition of an item. B. All of these describe incremental contribution. C. Is the volume to be expected when adding an item to a category. D. Identifies the additional category volume from adding a particular item. B. False. Different target Shoppers will determine the assortment choices for different Retailers. -Answer-True or false? Item level assortment within a category should be the same across retailers within the same channel. A. True. Assortment choices are driven by the overall consumer shopping in the market. B. False. Different target Shoppers will determine the assortment choices for different Retailers. True (cannibalization) -Answer-True or false? The opposite effect of incremental contribution is cannibalization. A. All of these answers are correct. -Answer-What could be a purpose of a total store space analysis project? A. All of these answers are correct. B. To determine the amount of space each category deserves, according to the criteria used by the retailer. C. To be certain that a category is getting its fair share of space. D. To benchmark every category's space in the store. True (product mix) -Answer-True or false? Product mix is an important tactic for retailers to optimize for shopper satisfaction. D. Incremental Contribution -Answer-A retailer introduces a new item in the widget category and offers it at a premium. Buyers that usually buy lower-priced widgets decide to try the new item instead of the widget items they usually buy. What is this an example of? A. Product Line Extension B. Brand Extension C. Cannibalization D. Incremental Contribution B. A model that spreads the cost of a company's activities evenly across all the company's products -Answer-Which of the following descriptions does not describe activity-based costing? A. A model that assigns the cost of a company's activities to all the company's products, according to the amount each product actually consumes B. A model that spreads the cost of a company's activities evenly across all the company's products C. A model that accounts for the cost of overhead in the cost of a company's products D. A model that translates indirect costs into direct costs False (POS) -Answer-True or false? Manufacturers can share any retailer's syndicated POS data with any other retailer. D. When it is "rolled up" to include and reflect channel and market data -Answer-When is retail measurement data (scanned sales data) considered to be syndicated data? A. When it is segmented into product groupings including brand, subcategory and category level data B. When it includes retail scanned sales data for total stores, across banners and geographies C. When it combines retail scanned sales, supplier shipment and market data D. When it is "rolled up" to include and reflect channel and market data E. None of the these options are correct True (syndicated) -Answer-True or false? Syndicated scanner data is considered incomplete because not all retailers share their POS data with 3rd party providers. A. Product, geography, time period -Answer-The data cube describes market facts along what 3 dimensions for a specific data measure (example % ACV)? A. Product, geography, time period B. Business measure, geography, time period C. Product, geography, data type D. Business measure, product, geography A. The chart will automatically update when the syndicated scanner data is updated -Answer- "Dynamically linking ' syndicated scanner data to Excel or PowerPoint charts will result in which of the following? Choose the best answer. A. The chart will automatically update when the syndicated scanner data is updated B. The chart data can be toggled to show syndic