HubSpot Digital Marketing Exam Questions and Answers (RATED A+)

inbound marketing - ANSWER-a business methodology that attracts customers by creating valuable content and experiences tailored to them (usually using digital marketing tactics) that draws in qualified leads outbound marketing - ANSWER-form of marketing that tries to reach consumers through general media advertising as well as through in-person contact content marketing - ANSWER-creating, inspiring, and sharing brand messages and conversations with and among consumers across a fluid mix of paid, owned, earned, and shared channels SEO - ANSWER-Search Engine Optimization. The process of improving a page's organic page rankings (rank in search results). native advertising - ANSWER-often refers to boosted social media posts on platforms, like Twitter, Facebook, LinkedIn, and Instagram, as well as pay-per-click or PPC ads, like Google search ads ad retargeting - ANSWER-deliver ads directly to individuals who have previously visited your website email marketing - ANSWER-