CAPSIM EXAM 2024 WITH 100% CORRECT ANSWERS

CAPSIM EXAM 2024 WITH 100% CORRECT ANSWERS If there are two identical products, one that has 100% accessibility and one that has 0% accessibility, - answerthe product with 100% accessibility will outsell the other 2 to 1 providing all other attributes are identical. How many products does every team start with? - answerFive products What are three of the five Segments? - answerTraditional, Low End, High End, Performance, Size, A segment manager's task is to - answerverify the products entering and leaving a segment, the margin potential for those products, capacity level and the distribution system as compared to competitors. What is the difference between the market segments at the beginning of the round to the final round? - answerThe fine cuts overlap in the beginning and in year 8 only the rough cuts overlap. Successful managers will: - answerCreate a strategy Coordinate company activities Analyze the market and its competing products Once you upload your official decisions during a round, how many times can you change them before the end of the round? - answerAs many times as you want What trend can be explicitly observed in the industry in which your company is operating? - answerProducts become smaller and smaller. On perceptual map, the percentage of customers interested in a product positioned outside of the rough cuts of that product is - answer0% MTBF is measured in - answerhour increments Customers that want low prices and are willing to sacrifice miniaturization and performance are in the - answerlow end segment Customers that want small products and are willing to sacrifice performance are in the - answersize segment Pricing standards are set by - answerCustomers "Reliability" is expressed in terms of - answerMean Time Between Failure. The two characteristics that the perceptual map evaluates are - answerPerformance and Size The Perceptual Map is - answerA marketing tool used to track the position of the company's products against those of the competitors. The segments all drift to the lower-right section of the perceptual map. Why does this drift take place? - answerCustomers want smaller and faster products. When tracking market segments on the performance and size perceptual map, which segment moves or "drifts" the slowest? - answerLow End 23. What happens to a product priced at $1 above or below the segment guideline when a segment's product supply outstrips demand? - answerc. It loses 20% of its appeal. 24. What's the measure for product reliability? - answerc. Expected time a product lasts 25. At what dollar amount above the segment guidelines is all consumer appeal lost? - answerb. $5 26. The prices in each segment - answera. drop by $0.50 each year. MTBF in the segments should be - answerMTBF (Performance) > MTBF (High End)., and MTBF (Low End) < MTBF (Size). What are the segment buying criteria? - answerAge, Ideal Position, MTBF, and Price 29. Inside each fine cut circle, - answera. segments have an ideal spot where demand is at its highes