CPCA Practice Exam Questions With 100% Correct Answers

CPCA Practice Exam Questions With 100% Correct Answers Why is "channel blurring" occurring in the retail industry? -Answer-All of these are correct. Channel blurring is occurring because of many changes in the retail industry - all of the traditional channel rules are being broken! Dollar Stores have begun to appeal to high income families in the United States and Canada. Why is this happening? -Answer-Low prices on certain items are important to some upscale families. Which of the following best describes three in-store retail factors affected by SKU proliferation? -Answer-Variety, placement, and space. True or False? Retail channels like Grocery and Mass are not affected in difficult economic times because consumers still buy the same products. -Answer-False. Consumers will buy less in difficult economic times which affects retail sales. What does DOS refer to in category management? -Answer-Days of Supply. A measure that indicates the number of days that an inventory of a product will last and is usually based on previous sales. Which of the following pricing strategies is Walmart's primary go to market approach? -Answer- EDLP Match these common category management terms to the correct definition: 1. Shopper 2. Incremental Sales 3. Facing 4. Baseline Sales 5. Consumer -Answer-1. The person who buys the product. 2. Additional sales beyond what is normally expected, due to promotional activity. 3. The count of front facings a single product occupi