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Capsim study guide 100% Correct Questions and Answers 2024
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What are the 5 market segments? and what is a market segment? - 1. Traditional 2. Low End 3. High End 4. Performance 5. Size - Group of customers with similar purchasing concerns What does the perceptual map show? - the positioning of a product in the different segments. Where do all 5 segments fall in the map? - - Upper left = low segment - Next to low segment on the upper right side = Performance - middle = traditional - bottom left = size - Bottom right = High end What does a segment manager do? - verify the products entering and leaving a segment, the margin potential for thos
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CAPSIM
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