CAPSIM EXAM/341 QUESTIONS WITH
ANSWERS/A+ RATED
When opening the Excel version of Capstone®, you should do what to
Macros? - -Enable
-If there are two identical products, one that has 100% accessibility and one
that has 0% accessibility, - -the product with 100% accessibility will outsell
the other 2 to 1 providing all other attributes are identical.
-How many products does every team start with? - -Five products
-What are three of the five Segments? - -Traditional, Low End, Performance
-A segment manager's task is to - -verify the products entering and leaving
a segment, the margin potential for those products, capacity level
and the distribution system as compared to competitors
-What is the difference between the market segments at the beginning of
the round to the final round? - -The fine cuts overlap in the beginning and in
year 8 only the rough cuts overlap.
-Successful managers will: - -A, B, and C
-After you have uploaded your decisions to the website, you can change
your official decisions as many times as you
want prior to the processing date and time of the round. - -True
-Once you upload your official decisions during a round, how many times
can you change them before the end of the
round? - -As many times as you want
-What trend can be explicitly observed in the industry in which your
company is operating? - -Products become smaller and smaller
-On perceptual map, the percentage of customers interested in a product
positioned outside of the rough cuts of that
product is - -0%
-MTBF is measured in - -hour increments.
-Customers that want low prices and are willing to sacrifice miniaturization
and performance are in the - -low End segment
, -Customers that want small products and are willing to sacrifice
performance are in the - -size segment
-In Capstone©, pricing standards are set by: - -Customers (Market
Segment).
-"Reliability" is expressed in terms of: - -Mean Time Before Failure.
-MTBF measures what? - -Reliability
-The two characteristics that the perceptual map evaluates are - -
Performance and Size.
-The Perceptual Map is - -a marketing tool used to track the position of the
company's products against those of the competitors.
-The segments all drift to the lower-right section of the perceptual map. Why
does this drift take place? - -Customers want smaller and faster products.
-Over time, the segments will drift in which direction on the Perceptual Map?
- -down; right
-When tracking market segments on the performance and size perceptual
map, which segment moves or "drifts" the
slowest? - -Low End
-What happens to a product priced at $1 above or below the segment
guideline when a segment's product supply
outstrips demand? - -It loses 20% of its appeal
-What's the measure for product reliability? - -Expected time a product lasts
-At what dollar amount above the segment guidelines is all consumer appeal
lost? - -$5
-The prices in each segment - -drop by $0.50 each year.
-MTBF in the segments should be - -only a and c
-Which of the following are not buying criteria? - -Automation
-Inside each fine cut circle - -segments have an ideal spot where demand is
at its highest
-The Traditional ideal spot is - -near the center of its circle.
, -Increasing a product's reliability will result in which of the following changes
to production costs? - -Higher material cost
-Age refers to: - -Product Age
-What happens to a product's Perceived Age when it is repositioned in R&D?
- -It is reduced by 50%
-The preferred product perceived age for each sector peaks at: - -zero years
for high end and seven years for low end
-At which point does the perceived age of a traditional product peak? - -2
-Pricing plays a role - -in both b and d.
-What are the top buying criteria that low end customers most value? - -
Price
-Which of the following is not a type of market segment in CapSim? - -
Standard
-What is the correct answer concerning the top buying criteria for the
following segment: - -Price for low end and Positioning for high end
-Low End customers emphasize buying criteria in which order? - -Price, Age,
Positioning, Reliability
-Each segment places - -a different emphasis on features of the 4 buying
criteria.
-Which market segment places the most importance on price? - -Low End
-What is the most important criterion to a "Low End Segment" customer? - -
Price
-If you are marketing to High End customers, which criteria are most
important to them in order of importance? - -Positioning, Age, MTBF, Price
-Which one is not an area in which Capstone® separates company
activities? - -Logistics
-The following represent core company activities that must be addressed
each year except: - -Labor Negotiations.
-Which of the following is not addressed by R&D? - -Workforce Complement
ANSWERS/A+ RATED
When opening the Excel version of Capstone®, you should do what to
Macros? - -Enable
-If there are two identical products, one that has 100% accessibility and one
that has 0% accessibility, - -the product with 100% accessibility will outsell
the other 2 to 1 providing all other attributes are identical.
-How many products does every team start with? - -Five products
-What are three of the five Segments? - -Traditional, Low End, Performance
-A segment manager's task is to - -verify the products entering and leaving
a segment, the margin potential for those products, capacity level
and the distribution system as compared to competitors
-What is the difference between the market segments at the beginning of
the round to the final round? - -The fine cuts overlap in the beginning and in
year 8 only the rough cuts overlap.
-Successful managers will: - -A, B, and C
-After you have uploaded your decisions to the website, you can change
your official decisions as many times as you
want prior to the processing date and time of the round. - -True
-Once you upload your official decisions during a round, how many times
can you change them before the end of the
round? - -As many times as you want
-What trend can be explicitly observed in the industry in which your
company is operating? - -Products become smaller and smaller
-On perceptual map, the percentage of customers interested in a product
positioned outside of the rough cuts of that
product is - -0%
-MTBF is measured in - -hour increments.
-Customers that want low prices and are willing to sacrifice miniaturization
and performance are in the - -low End segment
, -Customers that want small products and are willing to sacrifice
performance are in the - -size segment
-In Capstone©, pricing standards are set by: - -Customers (Market
Segment).
-"Reliability" is expressed in terms of: - -Mean Time Before Failure.
-MTBF measures what? - -Reliability
-The two characteristics that the perceptual map evaluates are - -
Performance and Size.
-The Perceptual Map is - -a marketing tool used to track the position of the
company's products against those of the competitors.
-The segments all drift to the lower-right section of the perceptual map. Why
does this drift take place? - -Customers want smaller and faster products.
-Over time, the segments will drift in which direction on the Perceptual Map?
- -down; right
-When tracking market segments on the performance and size perceptual
map, which segment moves or "drifts" the
slowest? - -Low End
-What happens to a product priced at $1 above or below the segment
guideline when a segment's product supply
outstrips demand? - -It loses 20% of its appeal
-What's the measure for product reliability? - -Expected time a product lasts
-At what dollar amount above the segment guidelines is all consumer appeal
lost? - -$5
-The prices in each segment - -drop by $0.50 each year.
-MTBF in the segments should be - -only a and c
-Which of the following are not buying criteria? - -Automation
-Inside each fine cut circle - -segments have an ideal spot where demand is
at its highest
-The Traditional ideal spot is - -near the center of its circle.
, -Increasing a product's reliability will result in which of the following changes
to production costs? - -Higher material cost
-Age refers to: - -Product Age
-What happens to a product's Perceived Age when it is repositioned in R&D?
- -It is reduced by 50%
-The preferred product perceived age for each sector peaks at: - -zero years
for high end and seven years for low end
-At which point does the perceived age of a traditional product peak? - -2
-Pricing plays a role - -in both b and d.
-What are the top buying criteria that low end customers most value? - -
Price
-Which of the following is not a type of market segment in CapSim? - -
Standard
-What is the correct answer concerning the top buying criteria for the
following segment: - -Price for low end and Positioning for high end
-Low End customers emphasize buying criteria in which order? - -Price, Age,
Positioning, Reliability
-Each segment places - -a different emphasis on features of the 4 buying
criteria.
-Which market segment places the most importance on price? - -Low End
-What is the most important criterion to a "Low End Segment" customer? - -
Price
-If you are marketing to High End customers, which criteria are most
important to them in order of importance? - -Positioning, Age, MTBF, Price
-Which one is not an area in which Capstone® separates company
activities? - -Logistics
-The following represent core company activities that must be addressed
each year except: - -Labor Negotiations.
-Which of the following is not addressed by R&D? - -Workforce Complement
