Business Communication--------- ABVM 2091
nd
Target Group:- Agri-Business and Value Chain Management 2 Year Program:- Regular
Ambo University, Woliso Campus School of Business and Economics, Department of Management
Course Outline
Degree Program B.Sc. in ABVM
Module Title Business Communication (ABVM-M2091)
Module Coordinator Department of ABVM
Course Number ABVM 2091
Course Title Business Communication
ECTS credit points 5 (credit hours…..3hrs)
Course Information Academic Year: II Semester: II
Instructor’s Contact Office: Adm. building office no 110 Phone: 0912-172708
Information
Email:
Office Hours: Wednesday and Thursday 10:00-11:30 local time
Student workload Lecture Assignment Home Study Assessment Total
48 20 45 22 135
Aim of the course The course enables students to:
Discuss the concept of business communication
Distinguish between international and inter-cultural business
communication
Apply the principles of effective business communication to value
chain development.
Course Description This learning task intends to equip you with the concepts of
communication such as nature of communication, the need for
communication, the process of communication, elements and types of
communication.
Also you will be able to define business communication, and understand
the principles of effective business communication and acquire reporting
skills. They also gain knowledge on legal aspects of business
communication and distinguish between international and inter-
cultural business communication.
Pre-requisites No Prerequisite Status of the Course………. Supportive
Content per unit
1
Ambo University, Woliso Campus, School of Business and Economics Department of
Management,2012E.C/2020G.C Prepared by Solomon G/wold
“Communication brings power through information”
, Business Communication--------- ABVM 2091
Week Topics and Sub Topics
Week 1&2 CHAPTER ONE
AN OVERVIEW OF COMMUNICATION
1.1. Concept of Communication
1.2. Significance of Communication
1.3. Communication in value chain management
1.4. Legal aspect of business communication
Delivery Method Lecture, Group Discussion & Reflection
Assessment Quiz 5%
Week 3, 4 & 5 CHAPTER TWO
PROCESSES OF COMMUNICATION
2.1.Elements of Communication
2.2.The process of communication
2.3.Barriers to Communication
Delivery Method Lecture, Group Discussion & Reflection
Assessment Test on unit one and two 15%
Week 6, 7 & 8 CHAPTER THREE
PRINCIPLES OF EFFECTIVE COMMUNICATION
3.1 The 7 C’s
Delivery Method Lecture, Group Discussion & Reflection
Assessment Quiz 10%
Week 9 & 10 CHAPTER FOUR
TYPES AND MODELS OF BUSINESS COMMUNICATION
4.1 Internal &external Communication
4.2 Types of communication
i. Down Ward Communication
ii. Upward Communication
iii. Horizontal Communication
iv. Diagonal Communication
4.3 Forms of Communication
A. Verbal communication
B. Non- verbal communication
Delivery Method Lecture, Group Discussion & Reflection
Week 11 & 12 CHAPTER FIVE
International and inter-cultural business communication
5.1. International business communication
5.2. Inter-cultural business communication
Delivery Method Lecture, Group Discussion & Reflection
Assessment Group Discussion 5%
2
Ambo University, Woliso Campus, School of Business and Economics Department of
Management,2012E.C/2020G.C Prepared by Solomon G/wold
“Communication brings power through information”
, Business Communication--------- ABVM 2091
Week 13 - 16 CHAPTER SIX
MEDIA OF COMMUNICATION
6.1 Overview of media of communication
6.2 Oral Communication
6.3.1. Speech
6.3.2. Telephoning
6.3.3. Face to face conversation
6.3.4. Active listening
6.3.5. Interviews
6.3.6. Meetings
6.4. Written Communication
6.4.1. Business letter writing
6.4.2. Memorandum
6.4.3. Report Writing
6.4.4. Curriculum Vitae
Activities Points
Quiz I 5
Quiz II 10
Test 15
Group Discussion and demonstration 5
Group Assignments & Presentation with attendance 25
Assessment Arrangement Final Exam 40%
Total Points 100
Final Exam: Final exam will cover ALL material.
Course Expectation The students must come to class prepared by bringing with you
the appropriate materials like text books and completed
assignments. Compete the reading assignments and other
activities on time.
Make active participation during discussion (you must participate
in class). If you are working in group or with partner, you must
talk to your group members or partner and be a part of the group.
Always be ready and willing to give constructive feedback to
partners/ group members and listen to their comments on your
work.
Use only English during group and pair work, class room and out
of class room discussions.
3
Ambo University, Woliso Campus, School of Business and Economics Department of
Management,2012E.C/2020G.C Prepared by Solomon G/wold
“Communication brings power through information”
, Business Communication--------- ABVM 2091
Course Policy It is compulsory to come to class on time and every time. If you
are going to miss more than three classes during the term, you
should not take this course.
You must do your assignment on time. No late assignment will be
accepted.
You will have short quizzes and tests. If you miss the class or, are
late to class, you will miss the quiz or test. No makeup test or
quizzes will be given.
You must do your own work and do not copy and get answer
from someone else. Please be sure to turn off your cell phones
before class and exam session.
4
Ambo University, Woliso Campus, School of Business and Economics Department of
Management,2012E.C/2020G.C Prepared by Solomon G/wold
“Communication brings power through information”
nd
Target Group:- Agri-Business and Value Chain Management 2 Year Program:- Regular
Ambo University, Woliso Campus School of Business and Economics, Department of Management
Course Outline
Degree Program B.Sc. in ABVM
Module Title Business Communication (ABVM-M2091)
Module Coordinator Department of ABVM
Course Number ABVM 2091
Course Title Business Communication
ECTS credit points 5 (credit hours…..3hrs)
Course Information Academic Year: II Semester: II
Instructor’s Contact Office: Adm. building office no 110 Phone: 0912-172708
Information
Email:
Office Hours: Wednesday and Thursday 10:00-11:30 local time
Student workload Lecture Assignment Home Study Assessment Total
48 20 45 22 135
Aim of the course The course enables students to:
Discuss the concept of business communication
Distinguish between international and inter-cultural business
communication
Apply the principles of effective business communication to value
chain development.
Course Description This learning task intends to equip you with the concepts of
communication such as nature of communication, the need for
communication, the process of communication, elements and types of
communication.
Also you will be able to define business communication, and understand
the principles of effective business communication and acquire reporting
skills. They also gain knowledge on legal aspects of business
communication and distinguish between international and inter-
cultural business communication.
Pre-requisites No Prerequisite Status of the Course………. Supportive
Content per unit
1
Ambo University, Woliso Campus, School of Business and Economics Department of
Management,2012E.C/2020G.C Prepared by Solomon G/wold
“Communication brings power through information”
, Business Communication--------- ABVM 2091
Week Topics and Sub Topics
Week 1&2 CHAPTER ONE
AN OVERVIEW OF COMMUNICATION
1.1. Concept of Communication
1.2. Significance of Communication
1.3. Communication in value chain management
1.4. Legal aspect of business communication
Delivery Method Lecture, Group Discussion & Reflection
Assessment Quiz 5%
Week 3, 4 & 5 CHAPTER TWO
PROCESSES OF COMMUNICATION
2.1.Elements of Communication
2.2.The process of communication
2.3.Barriers to Communication
Delivery Method Lecture, Group Discussion & Reflection
Assessment Test on unit one and two 15%
Week 6, 7 & 8 CHAPTER THREE
PRINCIPLES OF EFFECTIVE COMMUNICATION
3.1 The 7 C’s
Delivery Method Lecture, Group Discussion & Reflection
Assessment Quiz 10%
Week 9 & 10 CHAPTER FOUR
TYPES AND MODELS OF BUSINESS COMMUNICATION
4.1 Internal &external Communication
4.2 Types of communication
i. Down Ward Communication
ii. Upward Communication
iii. Horizontal Communication
iv. Diagonal Communication
4.3 Forms of Communication
A. Verbal communication
B. Non- verbal communication
Delivery Method Lecture, Group Discussion & Reflection
Week 11 & 12 CHAPTER FIVE
International and inter-cultural business communication
5.1. International business communication
5.2. Inter-cultural business communication
Delivery Method Lecture, Group Discussion & Reflection
Assessment Group Discussion 5%
2
Ambo University, Woliso Campus, School of Business and Economics Department of
Management,2012E.C/2020G.C Prepared by Solomon G/wold
“Communication brings power through information”
, Business Communication--------- ABVM 2091
Week 13 - 16 CHAPTER SIX
MEDIA OF COMMUNICATION
6.1 Overview of media of communication
6.2 Oral Communication
6.3.1. Speech
6.3.2. Telephoning
6.3.3. Face to face conversation
6.3.4. Active listening
6.3.5. Interviews
6.3.6. Meetings
6.4. Written Communication
6.4.1. Business letter writing
6.4.2. Memorandum
6.4.3. Report Writing
6.4.4. Curriculum Vitae
Activities Points
Quiz I 5
Quiz II 10
Test 15
Group Discussion and demonstration 5
Group Assignments & Presentation with attendance 25
Assessment Arrangement Final Exam 40%
Total Points 100
Final Exam: Final exam will cover ALL material.
Course Expectation The students must come to class prepared by bringing with you
the appropriate materials like text books and completed
assignments. Compete the reading assignments and other
activities on time.
Make active participation during discussion (you must participate
in class). If you are working in group or with partner, you must
talk to your group members or partner and be a part of the group.
Always be ready and willing to give constructive feedback to
partners/ group members and listen to their comments on your
work.
Use only English during group and pair work, class room and out
of class room discussions.
3
Ambo University, Woliso Campus, School of Business and Economics Department of
Management,2012E.C/2020G.C Prepared by Solomon G/wold
“Communication brings power through information”
, Business Communication--------- ABVM 2091
Course Policy It is compulsory to come to class on time and every time. If you
are going to miss more than three classes during the term, you
should not take this course.
You must do your assignment on time. No late assignment will be
accepted.
You will have short quizzes and tests. If you miss the class or, are
late to class, you will miss the quiz or test. No makeup test or
quizzes will be given.
You must do your own work and do not copy and get answer
from someone else. Please be sure to turn off your cell phones
before class and exam session.
4
Ambo University, Woliso Campus, School of Business and Economics Department of
Management,2012E.C/2020G.C Prepared by Solomon G/wold
“Communication brings power through information”
