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Research & Analytics Project samenvatting

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Dit is een samenvatting van 4 van de 6 modules van de KdG cursus Research & Analytics - Project. Dit is een samenvatting van volgende modules: Module 1: Marktonderzoek Module 3: Steekproeven Module 4: Kwantitatief onderzoek Module 5: Datawijsheid

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Karel De Grote-Hogeschool (KdG)
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Research & Analytics (MAR307)











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Institution
Karel de Grote-Hogeschool (KdG)
Study
Bedrijfsmanagement - Marketing
Course
Research & Analytics (MAR307)
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Uploaded on
January 18, 2024
Number of pages
88
Written in
2023/2024
Type
Summary

Subjects

  • marketing
  • research
  • analytics
  • project

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Research & Analytics Project
Samenvatting cursus KdG
Kenzo Cromheecke


2023-2024

, Module 1
Marktonderzoek

,Inleiding module 1: Marktonderzoek

1. Inleiding
2. Wat is marktonderzoek?
3. Soorten marktonderzoek
4. Kwaliteitsvereisten
5. De verschillende stappen
6. Afbakening van het onderzoek
1. Wat is het probleem dat moet opgelost worden?
2. Wat is de uiteindelijke doelstelling van het onderzoek?
3. Wat is de centrale vraag?
4. Wat zijn de deelvragen?

, Inleiding module 1: Marktonderzoek

7. Starten met het onderzoek: de voorbereidende fase
1. Deskresearch – fieldonderzoek (expertinterviews)
2. Keuze onderzoeksmethode
8. Verkennend vooronderzoek
9. Hoofdonderzoek
10. Project
1. Stappen van kwantitatief hoofdonderzoek
2. Stappen van kwalitatief hoofdonderzoek
11. Evaluatie v/h vak R&A - project
1. Schriftelijk geslotenboekexamen (25%)
2. Beroepsproduct
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