Hospitality sales and marketing final exam 2024/2025 updated Questions And Answers 100% correct Verified

Which of the following statements about the relationship between marketing and sales is true?The scope of marketing activities is more long-term than that of sales activities Mick is responsible for evaluating the brand identity of a chain and recommending ways to increase the value of the brand. For which of the following components of a hospitality marketing mix is mick responsible?Product-service mix Advertising and direct mail campaigns best fit into which of the following components of the hospitality marketing mix?promotion-communication Peak business periods, off-seasons, and shoulder periods are most relevant to the _____________ component of the hospitality marketing mix.price, rate In small to medium-size properties, which of the following positions responsible for advertising and PR activities?The GM Salespeople do not sell guestrooms or banquet rooms; they sell the use of these rooms. This refers to the __________ of hospitality products and services.intangibility