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Summary Principles of Management IIA Chpt.12&13 - Motivation & Organisational Communication

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ERG Theory, McLelland, Herzberg, Communication Process, and Principles of Persuasion.

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Chapter 12 to 13
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January 13, 2024
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Principles of Management IIA by ProfessorBurgerQueen




Chapter 12: Motivation


- To sustain the success of an organisation, managers must ensure high levels of
performance from their staff. Motivation plays a key roles in attracting and retaining
talent as well as encouraging them to attain high levels of performance


- Motivation entails any influence (internal or external) that triggers or directs a person
to goal-directed behaviour


Categories of Theories
1. Individual differences
2. Job and organisational context theories
3. Managerial behaviour effects theories
4. Integration theories


1. Abraham Maslow’s hierarchy of needs
- Clayton Aldefer’s ERG theory - (Maslow’s compressed) growth, relatedness,
existence
- David McClelland’s Needs theory - 3 main motivators: power, achievement,
affiliation


2. Herzberg’s two factors theory - hygiene factors, motivating factors
- Job enrichment theory
- Equity theory


3. Reinforcement theory
- Goal setting theory


4. Basic expectancy theory
- Integrated expectancy



- Managers must be able to integrate the various insights provided by the said theories
to receive maximum benefits when managing people in an organisation




Performance management
•Enhancing employee performance
•Diagnosing performance deficiencies
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2nd & 3rd Year BCom Management, Human Resources, & Marketing Notes, Summaries, and Practice Exams

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