AIPMM - CPM PRACTICE EXAM WITH CERTIFIED SOLUTIONS

AIPMM - CPM PRACTICE EXAM WITH CERTIFIED SOLUTIONS intangibility inseparability variability perishability - Answer ️️ -Nature and characteristic of a service Product Price Promotion Place - Answer ️️ -What are the 4 Kotler's Market Strategies? Intensity of Competitive Rivalry Threat of New Entrants Threat of Substitute Bargaining Power of Customers Bargaining Power of Suppliers - Answer ️️ -What are Porter's 5 forces? Conceive Plan Develop Qualify Launch Deliver Retire - Answer ️️ -What are the 7 phases of PLC? Conceive Plan Develop Qualify - Answer ️️ -What are the steps of NPD? (Phases) Market Penetration - Answer ️️ -What is the strategy for existing market/existing product? (Ansoff's Growth Matrix) Product Development - Answer ️️ -What is the strategy for existing market/new product? (Ansoff's Growth Matrix) Market Development - Answer ️️ -What is the strategy for NEW market/existing product? (Ansoff's Growth Matrix) Diversification - Answer ️️ -What is the strategy for new market/new product? (Ansoff's Growth Matrix) Introduction - Answer ️️ -Market Objective: Gain awareness Competition: None Product: One Price: Skimming/Penetration Promotion: Educate/Inform Place: Limited Growth - Answer ️️ -Market Objective: Stress differentiation Competition: Growing Product: More version Price: Gain market share Promotion: Competitive differences Place: more outlets Maturity - Answer ️️ -Market Objective: Maintain brand loy