Business Plan

1) Cover Page 2) Executive Summary 3) Table of Contents 4) Business Plan a. Introduction/Background b. Corporate Mission/Vision/Objectives c. External Analysis i. Macro-Environment ii. Industry Analysis iii. Competition iv. Market d. Internal Analysis i. Resources/Capabilities e. SWOT Analysis and Strategic Options f. OVERALL BUSINESS STRATEGY (Cost leadership/differentiation or focus) 5) Marketing 6) Organisational Infrastructure 7) Operations 8) Technology 9) Human Resource Management 10) Financial Management 11) Capital and Funding 12) Budgeting, Forecasting and Financial Evaluation a. 3 years plan and prediction b. Sales objective c. Cash flow projection d. WACC, CoC, RoE, NPV, IRR, Payback Period 13) Control, Compliance and Government 14) Risk Management 15) Corporate Social Responsibility 16) Ethics 17) Conclusion 18) References/Appendices