WGU C208 Exam 1 Questions and Answers 100% Correct

Traditional 4 step model - ANSWER-research, planning, communication, evaluation The Dynamic Model - ANSWER-a model that allows variables to change over time. Chart (Planning Research Evaluation Communication, path can change. values-driven public relations - ANSWER-Incorporates a dynamic version of the four-phase process of research, planning, communication, and evaluation into the framework defined by an organization's core values. Values Identification - ANSWER-Step 1. It's a job for dedicated committee, NOT individual Step 2. A statement of values must be written, must be well known, must be active part in an organization everyday operations. Mission Statement - ANSWER-moving from an idea to a proposed action. What do PR people manage? - ANSWER-Relationships, Identity, Reputation, Proactive Practice Why does PR matter? - ANSWER-PR Practitioners influence public discourse. PT Barnum - ANSWER-press agentry/publicity Press Agentry/Publicity - ANSWER-- One way communication - Uses mass media - Used to hype