Vocab List
Unit 1
Word Explanation
Market saturation A situation in which no more of a
product/service can be sold, bcs there are
no more customers
To exploit To use something in a way that helps you
To establish To start something that will continue for a
long time
A subsidiary Adj: less important than, but related to
something
Noun: a comp controlled by another comp
Uniformity The quality or fact of being the same
Convergence The fact two or more things become
similar/come together
To preserve To keep something as it is
Features An important part of something
Linguistic Connected with language
Cross-fertilization The mixing of ideas of different places or
groups of people, to produce a better result
Compounded Something consisting of two or more
different parts
Unit 2
Word Explanation
A divide A difference or disagreement between two
groups, typically producing tension
Extroversion The quality of being energetic, not shy
Conscientiousness The quality of working hard and being
careful
Tendency Something is likely to happen
Inclined to Likely or wanting to do something
Emphasis The importance/attention that is given to
something
Around-the-clock Non-stop
Unit 3
Word Explanation
To encourage To give someone more confidence
To engage To employ someone
To convey To express a thought, feeling or idea so that
it’s understood by other people
To persuade To make someone do/believe something by
giving them a good reason to
Vital Necessary for the success or continued
1
, existence of something; extremely
important
To ensure To make something certain to happen
Rigidly In a stiff/fixed way
Subordinate Having a lower/less important position
Meticulous Very careful and with great attention to
every detail
Consensus Generally accepted opinion
Commendable Deserving praise
Consent Permission
Unit 4
Word Explanation
Executive Someone who makes decisions and puts
them into action
Capabilities The ability of an org to achieve a specific
outcome or objective
To dictate To influence something, to give orders
Forecast To say what you expect to happen in the
future
To mitigate To make something less harmful,
unpleasant
Pitfalls a likely mistake/problem in a situation
To cement To make something such as an
agreement/friendship stronger
Core capabilities The knowledge/skill that resides in an org
Core values A principle/belief that a pers/org views as
being central importance
To incorporate To include something as a part of
something larger
Standardization To include something as a part of
something larger
To emphasize To show that something is very important
or worth giving attention to
Corporate Relating to a larger company
To rough out To draw or write something simply without
details
Accommodate To give what is needed to someone
Idiosyncrasies A strange or unusual habit, way of behaving
Tenure The right to remain permanently on a job
Eligible Having the necessary qualities
Penetration A level of sales
Core The basic and most important part of
something
2
Unit 1
Word Explanation
Market saturation A situation in which no more of a
product/service can be sold, bcs there are
no more customers
To exploit To use something in a way that helps you
To establish To start something that will continue for a
long time
A subsidiary Adj: less important than, but related to
something
Noun: a comp controlled by another comp
Uniformity The quality or fact of being the same
Convergence The fact two or more things become
similar/come together
To preserve To keep something as it is
Features An important part of something
Linguistic Connected with language
Cross-fertilization The mixing of ideas of different places or
groups of people, to produce a better result
Compounded Something consisting of two or more
different parts
Unit 2
Word Explanation
A divide A difference or disagreement between two
groups, typically producing tension
Extroversion The quality of being energetic, not shy
Conscientiousness The quality of working hard and being
careful
Tendency Something is likely to happen
Inclined to Likely or wanting to do something
Emphasis The importance/attention that is given to
something
Around-the-clock Non-stop
Unit 3
Word Explanation
To encourage To give someone more confidence
To engage To employ someone
To convey To express a thought, feeling or idea so that
it’s understood by other people
To persuade To make someone do/believe something by
giving them a good reason to
Vital Necessary for the success or continued
1
, existence of something; extremely
important
To ensure To make something certain to happen
Rigidly In a stiff/fixed way
Subordinate Having a lower/less important position
Meticulous Very careful and with great attention to
every detail
Consensus Generally accepted opinion
Commendable Deserving praise
Consent Permission
Unit 4
Word Explanation
Executive Someone who makes decisions and puts
them into action
Capabilities The ability of an org to achieve a specific
outcome or objective
To dictate To influence something, to give orders
Forecast To say what you expect to happen in the
future
To mitigate To make something less harmful,
unpleasant
Pitfalls a likely mistake/problem in a situation
To cement To make something such as an
agreement/friendship stronger
Core capabilities The knowledge/skill that resides in an org
Core values A principle/belief that a pers/org views as
being central importance
To incorporate To include something as a part of
something larger
Standardization To include something as a part of
something larger
To emphasize To show that something is very important
or worth giving attention to
Corporate Relating to a larger company
To rough out To draw or write something simply without
details
Accommodate To give what is needed to someone
Idiosyncrasies A strange or unusual habit, way of behaving
Tenure The right to remain permanently on a job
Eligible Having the necessary qualities
Penetration A level of sales
Core The basic and most important part of
something
2
