UGA MARK 3000 - Grantham Exam 3 Questions and Answers

UGA MARK 3000 - Grantham Exam 3 Questions and Answers Integrated Marketing Communications (IMC) - Correct ️️ represents the promotion dimension of the 4 Ps; encompasses a variety of communication disciplines- general advertising, personal selling, sales promotion, public relations, direct marketing, and electronic media- in combination to provide clarity, consistency, and maximum communicative impact sender - Correct ️️ the firm from which an IMC message originates; the sender must be clearly identified to the intended audience AIDA Model - Correct ️️ A common model of the series of mental stages through which consumers move as a result of marketing communications: Awareness leads to Interests, which lead to Desire, which leads to Action. brand awareness - Correct ️️ Measures how many consumers in a market are familiar with the brand and what it stands for; created through repeated exposures of the various brand elements (brand name, logo, symbol, character, packaging, or slogan) in the firm's communications to consumers. aided recall - Correct ️️ An awareness metric that occurs when consumers recognize a name (e.g., of a brand) that has been presented to them. top of mind awareness - Correct ️️ a prominent place in people's memories that triggers a response without them having to put any thought into it lagged effect - Correct ️️ a delayed response to a marketing communication campaign advertising - Correct ️️ a paid form of communication delivered through media from an identifiable source about an organization, product, service, or idea designed to persuade the receiver to take some action now or in the future