MKT 3340 FINAL 2023/2024 passed

MKT 3340 FINAL Become An _____ ________ for the Media Decision Makers - correct answer Expert Source (media courage) Media coverage is important because it is - correct answer free advertising Why are nonprofits seen as experts? - correct answer - purity, altruism, trustworthiness - doing interesting work/ good stories to tell why some groups get the call? because they're - correct answer expert sources nonprofits are seen as - correct answer nonpartisan not powerful 5 Qualities of a Good Expert Source - correct answer Accessible Cooperative Trustworthy Well-understood Niche Solid Track Record Be Accessible - correct answer (most important) make cell # /email publically available Be Cooperative - correct answer Get Bingo! moment by listening be resourceful Well-understood Niche - correct answer Narrow down target enough to where other experts can direct people to you Build a solid track record - correct answer have a tagline of your experience be consistent Be trustworthy - correct answer work for larger good= seems more trustworthy 7 Strategies To Raise Profile as an Expert Source - correct answer Pass Background Check Work the Word of Mouth Nurture Big Brains & Big Mouths Publish Constantly Listen for opportunities to speak up Answer Questions Teach Courses Create something new and share it... - correct answer CONTENT MARKETING pass background check - correct answer - include press-kit/portfolio online - bios - transparency work the word of mouth - correct answer - testimonials - talk highly of others Nurture Big Brains & Big Mouths - correct answer - capitalize on employees who are grand thinkers/talkers - if not hire/partner with some who are