MKTG 3340 Final - SMU fully solved 2023/2024 passed

MKTG 3340 Final - SMU What are Some Errors in Communication? - correct answer sources may not adequately transform the abstract idea into an effective set of symbols a properly encoded message may be first sent through the wrong channel and never make it to the intended receiver the receiver may not properly transform the set of symbols into the correct abstract idea feedback may be so delayed or distorted that it is of no use it the sender Encoding - correct answer process of having the sender transform an idea into a set of symbols Decoding - correct answer process of having the receiver take a set of symbols, the message, and transform them into an idea to convey a message you need a mix of.. - correct answer source message channel of communication receivers for effective communication you need.. - correct answer a mutually shared field of experience (something that connects the user and reader, usually culturally understood) Response and Feedback to communicate effectively a company will use one or more of the promotional elements... - correct answer advertising personalized selling public relations sales promotion direct marketing mass-selling elements - correct answer used with groups of perspective buyers : advertising sales promotion public relations personalized (customixed) selling elements - correct answer uses customized interaction between a seller and perspective buyer Advertising - correct answer any PAID form of NON-PERSONAL communication about an organization, product, idea, or service by an identified sponsor What are some advantages and disadvantages of ADV? - correct answer Advantage: Reaches large amounts of people Disadvantage: High absolute cost, difficult to receive feedback Public Relations - correct answer form of communication management that seeks to influence the feelings, opinions, and beliefs held by its customers, prospective customers, stockholders, etc no direct form of payment to the media Publicity - correct answer non personal, indirectly paid presentation of an organization, product or service. company doesn't pay for the publicity but they attempt to get a favorable story