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GEB 3213 Chapter 15 Questions and Answers Rated A+
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1. _____ are phrases that express the goals, aims or nature of a product, service, person, or company. a. Proverbs b. Snippets c. Sound bites d. Quotes e. Slogans e. Slogans 2. These are brief statements that zero in on the point of a larger or longer message. a. Slogans b. Sound bites c. Proverbs d. Idioms e. Phrases b. Sound bites 3. Which among the following is not a characteristic of effective sound bites? a. Clear and concise b. Vivid, dynamic language c. Presented in a monotone d. Easy to repeat e. Memorable c. Presented in a monotone 4. "Finger lickin' good" is the _____ of Kentucky Fried Chicken. a. slogan b. quote c. motto d. creed e. idiom a. slogan
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GEB 3213 Chapter 15
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GEB 3213 Chapter 15
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