A301 Exam 1 (Unit 1-4) SG exam 2023/2024 with 100% correct answers

Refer to the communication model shown. Mark each labeled component A through E to its corresponding label. - correct answer The advertising strategy has 2 subcategories. What are they? - correct answer The media strategy, the creative strategy [_____] the process of satisfying customer wants and needs by providing products, services, or ideas. - correct answer Marketing Which of the following are basic characteristics of advertising? - correct answer It is delivered through many different forms of media; It is information or persuasive in nature; It is targeting to specific audiences; It is paid communication Refer to the communication model. Match each labeled component A through E to its corresponding label. - correct answer A. Advertiser (senders) B. Advertising Agency (encoders) C. Media Mix (channels) D. Consumers (receivers) E. Noise Refer to the Hierarchy of Needs diagram. Match each product with the need on the chart that it fulfills. Kellogg' s Corn Flakes, Rolex watch, family portrait, Orkin termite extermination, IU degree - correct answer Kellogg' s Corn Flakes: psychological A Rolex wristwatch: esteem A family portrait: love/belonging Orki