Capsim Quizzes | 105 Questions with 100% Correct Answers | Verified | Latest Update 2024 | 33 Pages

Market segments are named for: a The customer's geographic region b The customer's end product c The manufacturer's geographic region d The customer's top concern - d. The customer's top concern Of the five market segments, which three are more concerned about leading-edge technology within their respective segment expectations? a Size Segment, Peformance Segment, and Traditional Segment b Size Segment, Performance Segment, and Low End Segment c Size Segment, Performance Segment, and High End Segment d Low End Segment, Traditional Segment, and High End Segment - c Size Segment, Performance Segment, and High End Segment Each circle on the Perceptual Map represents: a A market segment b A group of like-minded customers c Products d Both a and b - d Both a and b Your R&D functional area controls which of the following product attributes: a Age, Size, Performance, and Price b Price, Awareness, Accessibility, and Age c Age, Size, Performance, and Awareness d Size, Performance, Age, and Reliability - d Size, Performance, Age, and Reliability