CDMP Exam Questions & Answers 2023/2024

CDMP Exam Questions & Answers 2023/2024 Decision making process - ANSWER-Problem recognition, Information search, Evaluation of alternatives, Product choice, Outcome Extensive problem solving (two parts). - ANSWER-Consumers have not established criteria for evaluating the product. Consumers have not narrowed the number of brands to be considered as part of evoked set Limited problem solving (two parts) - ANSWER-Consumers have established basic criteria for evaluating product. Consumers have not fully established preferences Habitual: Routinised response behaviour (three parts) - ANSWER-Consumers have some experience with product category. Consumers have a well established set of criteria. Consumers may search for small amount of information or may purchase out of habit. Cognitive appraisal theory - ANSWER-places emotions as the result of mental evaluations Affective events theory - ANSWER-creates an emotion and leads to affect-driven attitude and behaviout Affect control theory - ANSWER-changes thoughts or behaviours rather than feelings to maintain congruence Neuromarketing - ANSWER-Studies how the brain reacts to alternatives Cybermediaries - ANSWER-Intermediary that filters and organises online information so evaluation of alternatives is easier Heurisrtics - ANSWER-Mental shortcuts that aid speedy decisions