100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached 4.2 TrustPilot
logo-home
Previously searched by you
Previously searched by you
logo
  • Thomas More Hogeschool (tmhs)
  • Digital Experience Design
To add items to your wishlist, you must be logged in
Class notes

Naamgeving

Rating
-
Sold
-
Pages
3
Uploaded on
27-11-2023
Written in
2023/2024

Samenvattende notities les naamgeving

Institution
Thomas More Hogeschool (tmhs)
Course








Whoops! We can’t load your doc right now. Try again or contact support.
Report Copyright Violation

Written for

Institution
Thomas More Hogeschool (tmhs)
Study
Digital Experience Design
Course
Unknown

Document information

Uploaded on
November 27, 2023
Number of pages
3
Written in
2023/2024
Type
Class notes
Professor(s)
Linde
Contains
Les over naamgeving

Subjects

  • naamgeving
  • design
  • merkdesign
  • branding

Content preview

Naamgeving
Brand name vs Personal name


Considerations
Name is for life Trademarking
Te vaak veranderen Duur
→ niet goed voor Belangrijk vooral voor grote merken
merk
Research doen om te zien of geregistreerd of niet
→ onstabiliteit
!! legaal bealngrijk !!


Emotional value Associations
Welke emoties roept Onderbewuste linken
het op? bv. Linken aan bepaalde sector
Testen
Oppassen voor negatieve associaties
→ Voor leggen bij
bv. Vorig jaar opdracht logo ontwerpen eigen naam.
anderen Initialen SS




Soorten brandnames
Literary games Experience
bv. Ikea profileert u als expert

Founder’s name Out of context
Triggered nostalgie, abstract, totaal niets
gevoel stabiliteit te maken met de
sector/product
Vooral jaren 40-50
bv. Disney bv. Apple
(→ Zelfstandige
What you do naamwoorden



Naamgeving 1
$5.44
Get access to the full document:
100% satisfaction guarantee
Immediately available after payment
Both online and in PDF
No strings attached
Get to know the seller
Seller avatar
janadenil1

Get to know the seller

Seller avatar
janadenil1 Thomas More Hogeschool
View profile
Follow You need to be logged in order to follow users or courses
Sold
1
Member since
2 year
Number of followers
1
Documents
7
Last sold
2 year ago

0.0

0 reviews

5
0
4
0
3
0
2
0
1
0

Recently viewed by you

Thumbnail
Class notes
spanish 1
-
2024
€ 16,64 More info
Thumbnail
Package deal
MRL3701 (NOtes, ExamPACK, QuestionsPACK, Cases Summary)
-
1 2022
R 157,00 More info
Thumbnail
Package deal
Bio 2105 package Deal
-
2024
$ 37.99 More info
Thumbnail
Summary
Summary Molecular Genetics
-
2025
R 161,67 More info
Thumbnail
Exam (elaborations)
Alpha Phi Alpha risk management EXAM 2024
-
2024
$ 7.99 More info
Thumbnail
Essay
verslag beroepsethiek
-
2024
$ 7.82 More info
Thumbnail
Package deal
MRL3701 (NOtes, ExamPACK, QuestionsPACK, Cases Summary)
-
2022
R 157,00 More info
Thumbnail
Exam (elaborations)
CNA FINAL EXAM TEST WITH ALL SOLUTIONS COMPLETE
-
2023
$ 12.99 More info
Thumbnail
Class notes
Notities basisprincipes
-
1 2023
$ 7.86 More info

Why students choose Stuvia

Created by fellow students, verified by reviews

Quality you can trust: written by students who passed their tests and reviewed by others who've used these notes.

Didn't get what you expected? Choose another document

No worries! You can instantly pick a different document that better fits what you're looking for.

Pay as you like, start learning right away

No subscription, no commitments. Pay the way you're used to via credit card and download your PDF document instantly.

Student with book image

“Bought, downloaded, and aced it. It really can be that simple.”

Alisha Student

Frequently asked questions