Design a research program to identify target publics for a campaign to reduce teen pregnancy in the District of Columbia. Be as detailed as possible. For the campaign to reduce teen pregnancy, design a communication campaign using the ROPE process that d
Several non-governmental organizations worked with the National Campaign to prevent teen and early pregnancy from conducting research revealing that nearly one-third of teens dropped out of school due to early pregnancies, indicating a comprehensive program to address these incidents. According to research, only forty percent of teen mothers finish their high school education, and less than 2% their levels of education. According to Lantos at el. (2019), to counter this growth rate, the government has designed the following program to integrate into the department of education's curriculum. The educational agency is mandated to add sex education as an additional and mandatory course in all schools across the state. This program will include a comprehensive sex education component and HIV/STI prevention, adolescence development, service-learning opportunities, abstinence-based approaches, or a combination of these elements. The science, values education, and school staff can be the frontlines of this program as part of their expertise. Furthermore, the program's reach extends to various small communities through their chief executives, who can direct local government units (LGUs) to establish a sex education desk for the general public. This method will implement a wide range of programs, even in small towns and villages. Furthermore, this program effectively reduces unintended pregnancies in this geographic area. Sex education programs have been shown to reduce sexual activity, increase contraceptive use, reduce STIs, and reduce teenage pregnancy based on various evidence. School completion rates have improved considerably in recent years to seventy-five percent, achieving a nationwide high school graduation rate of 90 percent. Scientists attribute this to a comprehensive sex education program that educates and empowers the next generation. According to D’Elia at el. (2021), there are four steps to the ROPE communication process, which divides the public relations campaign into four categories: research, objectives, programming, and evaluation. The research of the ROPE communication process should make sure that they understand the causes leading to early pregnancies. Secondly, the campaign should be ready with their objectives based on what they have to address and teenagers' target group. For instance, the objective of campaigns should be to create awareness for young teenagers to ensure that they are educated on what to do and how to handle early adolescence and peer pressure. The two processes are very important because they involve implementing programs and evaluating their impacts on the target group of teenagers. When this is done, the management will analyze and show how the program has impacted the community through its communication mechanism. For instance, the ROPE communication strategy will ensure that it mobilizes all the target groups of students in various schools where they will be taught. When this is done, the campaign will have created a vast public awareness—establishing pre-activity benchmarks to serve as a foundation for measuring post-activity outcomes. One can try conducting an opinion poll or survey, calculating daily and weekly foot traffic counts or keeping track of the number of teens pregnancies within the district. Such metrics can aid in establishing a foundation for evaluating the success of the campaign.
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research program reduce to teen pregnancy