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Design a research program to identify target publics for a campaign to reduce teen pregnancy in the District of Columbia. Be as detailed as possible. For the campaign to reduce teen pregnancy, design a communication campaign using the ROPE process that do

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Several non-governmental organizations worked with the National Campaign to prevent teen and early pregnancy to conduct research that revealed that nearly one-third of teens dropped out of school due to early pregnancies, indicating the need for a comprehensive program to address these incidents. According to research, only forty percent of teen mothers finish their high school education, and less than 2% their levels of education. According to Lantos at el. (2019), to counter this growth rate, the government has designed the following program to integrate into the department of education's curriculum. The educational agency is mandated to add sex education as an additional and mandatory course in all schools across the state. This program will include a comprehensive sex education component and HIV/STI prevention, adolescence development, service-learning opportunities, abstinence-based approaches, or a combination of these elements. The science, values education, and school staff can be the frontlines of this program as part of their expertise.  According to Leung at el. (2019), there are four steps to the ROPE communication process, which divides the public relations campaign into four categories: research, objectives, programming, and evaluation. The research of the ROPE communication process should make sure that they understand the causes leading to early pregnancies. Secondly, the campaign should be ready with their objectives based on what they have to address and their target group, teenagers. For instance, the objective of campaigns should be to create awareness for young teenagers to ensure that they are educated on what to do and how to handle early adolescence and peer pressure. The two processes are very important because they involve implementing programs and evaluating their impacts on the target group of teenagers.

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2023/2024
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