Unit 5 (chapter 22) History of Graphic Design(questions well answered)2023/2024

Unit 5 (chapter 22) History of Graphic Design Postmodernism - correct answer By the 1970s, many believed the modern era was drawing to a close in art, design, politics, and literature. The social, economic, and environmental awareness of the period caused many to believe the modern aesthetic was no longer relevant in an emerging postindustrial society. People in many fields embraced the term postmodernism to express a climate of cultural change. These included architects, economists, feminists, and even theologians. Maddeningly vague and overused, postmodernism became a byword in the last quarter of the twentieth century. In design, postmodernism designated the work of architects and designers who were breaking with the international style so prevalent since the Bauhaus. Postmodernism sent shock waves through the design establishment as it challenged the order and clarity of modern design, particularly corporate design. (Some observers reject the term postmodern, arguing that it is merely a continuation of the modern movement. Late modernism and mannerism are proffered as alternative terms for late twentieth-century design.) Began March 16, 1971 at 3 pm No longer less is more and lack of ornamentation (modernism) challenge audiences and make them thing mass media connected celebrate historical references and mash ups designer as artist Post-World War II intellectual movement and cultural attitude focusing on cultural pluralism and release from the confines and ideology of Western high culture. a condition characterized by a questioning of the notion of progress and history, the replacement of narrative within pastiche, and multiple, perhaps even conflicting, identities resulting from disjointed affiliations Late modernism - correct answer By the 1970s, many believed the modern era was drawing to a close in art, design, politics, and literature. The social, economic, and environmental awareness of the period caused many to believe the modern aesthetic was no longer relevant in an emerging postindustrial society. People in many fields embraced the term postmodernism to express a climate of cultural change. These included architects, economists, feminists, and even theologians. Maddeningly vague and overused, postmodernism became a byword in the last quarter of the twentieth century. In design, postmodernism designated the work of architects and designers who were breaking with the international style so prevalent since the Bauhaus. Postmodernism sent shock waves through the design establishment as it challenged the order and clarity of modern design, particularly corporate design. (Some observers reject the term postmodern, arguing that it is merely a continuation of the modern movement. Late modernism and mannerism are proffered as alternative terms for late twentieth-century design.) Some observers reject the term post modernism... proffered as the alternative term for late twentieth century design in the visual arts, late modernism encompasses the overall production of most recent art made between the aftermath of World War II and the early years of the 21st century. Supermannerism - correct answer Term first used by advocates to describe work by young architetcts whose expanded formal range embraced the pop-art notion of changing scale and context... zig zag diagonals were added to horizontal and vertical structures of modern architecture Supergraphics - correct answer Both the name supergraphics and the idea caught the public's fancy; by 1970 supergraphics were being used in corporate identification systems, in interior design for shops and boutiques, and to brighten factory and school environments, bringing about greater graphic-design involvement in environmental design. late 1960 graphic design applied to architecture in large scale environmental graphics (international type style) Bold geometric shapes, bright color, giant Helvetica letter forms, huge pictographic Became the popular name for bold geometric shapes of bright color, Helvetica letterforms, and huge pictograph warping walls, bending corners, and flowing from the floor to the wall and across the ceiling, expanding or contracting space in scale changes relative to the architecture... psychological as well as decorative values were addressed