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Confrontatiematrix template

Rating
3.5
(17)
Sold
146
Pages
4
Uploaded on
09-01-2018
Written in
2016/2017

Easy to fill in confrontation matrix. (ignore the preview) Explanation of the document: First fill in the SWOT analysis, the top three is automatically displayed in the confrontation matrix. Next, values ​​can be entered, (for example -1,0,1) in the empty fields of the confrontation matrix, and the tool itself generates colors depending on the value entered.

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Institution
Hogeschool Van Amsterdam (HvA)
Course
Marketing








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Written for

Institution
Hogeschool van Amsterdam (HvA)
Study
Technische Bedrijfskunde
Course
Marketing
All documents for this subject (15)

Document information

Uploaded on
January 9, 2018
File latest updated on
February 10, 2019
Number of pages
4
Written in
2016/2017
Type
Visual
Contains
Unknown

Subjects

  • confrontation
  • matrix
  • swot
  • marketing
  • meso
  • macro
  • analysis
  • opportunities
  • threats
  • strengths
  • weaknesses

Content preview

Oppertunites Threats




Lots of other players on the


High quality expectatons


A shortage of personal
High demand in plants
Increase of populaton
Economic growth




market
Fast transportaton
Strengths




0 0 0 1 1 0
Flexible organisaton
2 1 0 1 2 -1
High output
2 1 2 2 -2 0
Weaknesses




Lots of stock
-2 1 1 -2 -1 0
Unhappy vendors
-2 0 -1 -1 -2 0
Low service level
-1 0 0 -2 -2 -1
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What you put in the controntation matrix doesn't appear nicely in the schedule. Letters go over each other. Waste of your money

3.5

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