PRSA APR: General PR terms Questions & Answers Rated 100% Correct!!

Advertising - Paid information placed in a communication delivery vehicle by an identified sponsor that pays for time or space. This is a controlled method of delivering messages and gaining media placement. Brand: - Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Community relations: - An area of public relations with responsibilities for building relationships with constituent publics such as schools, charities, clubs and activist interests of the neighborhoods or metropolitan area(s) where an organization operates. Controlled communication channels: - Includes media in which practitioners have the say over what is said, how it is said, when it is said, and - to a certain extent - to whom it is said. Examples include paid advertising, newsletters, brochures, some types of emails, organizational websites and blogs, leaflets, organizational broadcasts, podcasts, intranets, teleconferences and videoconferences, meetings, speeches, and position papers. Employee relations: - Activities designed to build sound relationships between an organization and its employees. It is a critical element in fostering positive opinions and behaviors of employees as ambassadors for the organization. Financial relations: - An aspect of public relations responsible for building relationships with investor publics including shareholders/stockholders, potential investors, financial analysts, the financial markets (such as the stock exchanges and commodities exchanges), and the Securities and Exchange Commission. Also known as investor relations or shareholder relations Goodwill: - An accounting term for the value of a business' intangible assets. This amount equals the difference between the value of a company's net tangible assets and its market value. Government relations: -An aspect of relationship building between an organization and government at local, state, and/or national levels, especially involving flow of information to and fromlegislative and regulatory bodies. The goal often is to influence public policy decisions compatible with the organization's interests. Grassroots organizing: - An activist practice for creating social change among average people. This practice is based on the power of the people to take collective action on their behalf.