APR: History and Practice of Public Relations - 2% Exam Questions With 100% Correct Answers.

What is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends? (Broom, 2009, EPR, p. 7) - Public relations How Does Public Relations Earn Public Understanding and Acceptance? - Public relations forms, builds and maintains relationships between your organization and publics by finding common interests. Failures usually stem from communication breakdowns. What is the Social Significance of the Practice of Public Relations? - American business gave birth to public relations as it is practiced today. Growth and trends in business created the conditions for the public relations profession to develop. What is information placed in the media by an identified sponsor that pays for time or space? - Advertising What is a controlled method of placing messages in the media? - Advertising What is a product, service, or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed? - Brand What is the process of creating and/or disseminating the brand name? - Branding What is an area of public relations with responsibilities for building relationships with constituent publics such as schools, charities, clubs and activist interests of the neighborhoods or metropolitan areas(s) where an organization operates? - Community relations Dealing and communicating with citizens and groups within an organization's operating area is also known as...? - Community relationsWhat are self-sponsored communication channels, media, and tools that are under direct control of the sender? Examples include paid advertising, newsletters, brochures, some types of e-mails, organizational websites and blogs, leaflets, organizational broadcasts and podcasts, intranets, teleconferences and videoconferences, meetings, speeches, and position papers. - Controlled communication channels What is the function that involves advising management concerning policies, relations, and communications? - Counseling