Customer Service Certification Exam Review 100% Pass

Customer Service Certification Exam Review 100% Pass Comparison Shopping The customer who spends time searching for the best price or deal on the item she is looking to purchase Innovative Buyer The buyer who wants to be first to purchase and own the latest merchandise Impulse Buyer The person who makes quick purchase decisions Physical Cue A physical need such as hunger or thirst that drives behavior Retailing No matter what format it takes, retailing is the method by which consumers acquire products and services Direct Selling Salespeople contact customers directly in a convenient location, often at a customer's home; demonstrate product benefits; take orders; and deliver the products or perform the services. Stimulus A thing or event that causes a reaction Manufacturer Produces the products Social Cue Decision making based on the suggestion or preference of a friend, colleague or family member E-Commerce Buying and selling through the internet via electronic device Wholesale Clubs Wholesalers who sell products in bulk directly to consumers. These clubs typically require a membership Supercenters These stores typically combine a supermarket and department store, resulting in a gigantic retail facility that carries an enormous range of products, from apparel to groceries to automotive supplies, all under one roof Closeout Stores Off-price stores that offer an assortment of brand-name merchandise at a significant discount off the manufacturer's price Multichannel Retail operations with customer transactions possible through multiple connected channels Commercial Cue Advertising message that impacts purchase decisions Gross Domestic Product The monetary value of all the finished goods and services produced within a county annually Independent Establishment Typically single store or a small, regional chain Supermarkets These stores sell a wide variety of goods including food, alcohol, and medicine Omni Channel Similar to multichannel retailing, with the focus on creating a seamless consumer experiences through any and all shopping channels Recreational Shopper This customer shops for fun, and therefore shopping does not necessarily mean always making a purchase Brick-and-Mortar The presence of a physical storefront and face-to-face customer experiences Corporate Chain A company that operates multiple stores under common ownership, and usually has centralized decision-making Convenience Stores Stores that aim at providing their customers a convenient shopping experience. General merchandise stores are easily accessible, small in size, with quick shopping and easy checkout Wholesaler Buys large quantities of products directly from the manufacturer, breaks them into smaller units, and sells the smaller unities to retailers Diverse Shopper This buyer is hard to predict or to understand. He shops in many different places and is not obviously influenced by retail elements Follower This customer usually waits to see what the latest trends will be, and is reluctant to try new products until friends have done so and reported on them Department Stores This customer shops for fun, and therefore shopping does not necessarily mean always making a purchase Discount Stores These retailers offer a broad variety of merchandise, limited services, and low prices Franchises The license granted to another party to market a company's good or services in a particular territory Outlet Stores Off price stores that are owned by manufacturer or retailer All of the Above Great customer service combines