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Summary Marketing Chapter: 12,13,14,17

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Summary Marketing Chapter: 12,13,14,17

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Philip Kotler, Gary Armstrong Principles of Marketing

Edition:2020
ISBN:9780136708582
Edition:Unknown

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Institution: Vrije Universiteit Amsterdam (VU)
Study: Economie en Bedrijfseconomie
Course: Marketing II

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Summarized whole book?: No
Which chapters are summarized?: Unknown
Uploaded on: November 7, 2023
Number of pages: 12
Written in: 2010/2011
Type: Summary

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marketing
communication
relationship marketing

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Summery Marketing
period 1.2
Chapter: 12, 13, 14 & 17

13-3-2011

Author: Sander de Jong©

, Table of contents:
SUMMARY CHAPTER 12: MARKETING COMMUNICATION ................................................................. 3
SUMMARY CHAPTER 13: MANAGING MARKETING COMMUNICATION ......................................... 6
SUMMARY CHAPTER 14: CHANNEL MANAGEMENT & RETAILING ................................................. 7
SUMMARY CHAPTER 17: RELATIONSHIP MARKETING ................................................................... 10

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Summary Marketing Chapter: 12,13,14,17

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