Perception, Affect , and Self and Lifestyle Activities for MKT 5376
This document explores various aspects of consumer behavior related to perception, emotions, and identity, demonstrating how these factors play a role in marketing and consumer choices. It also emphasizes the importance of ethical considerations in marketing research and practices.
Written for
- Institution
-
Texas Tech University
- Course
- Unknown
Document information
- Uploaded on
- November 5, 2023
- Number of pages
- 4
- Written in
- 2023/2024
- Type
- Case
- Professor(s)
- Debra laverie
- Grade
- A+
Subjects
- ttu
- marketing course
- activity
- perception
- affect
- self and lifestyle
-
consumer behavior research
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