Customer Relationship Management Activity for MKT 5376
This document focuses on CRM and the role of companies like Salesforce in CRM. It also provides an example of Netflix's customer-centric approach to delighting its customers through personalized content recommendations and continuous customer feedback.
Written for
- Institution
-
Texas Tech University
- Course
- Unknown
Document information
- Uploaded on
- November 5, 2023
- Number of pages
- 2
- Written in
- 2023/2024
- Type
- Case
- Professor(s)
- Debra laverie
- Grade
- A+
Subjects
- consumer behavior
- research
- marketing
- ttu
- customer relationship
- management
- activity
-
mkt 5376
-
crm
Also available in package deal