MNB3702_Assessment_06 Semester two 2023

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ASSIGNMENT 06
MINI CASE STUDY
MNB3702
Principles of Global Business Management IB
ASSIGNMENT 06
MINI CASE STUDY
by
xxxxxxxxxxxxxxxxxxx
(Student number: xxxxxxxx)
DEPARTMENT BUSINESS MANAGEMENT


Declare the following:
1. I understand what plagiarism entails and I am aware of the University’s policy in this regard.
2. That this assignment is my own original work. Where someone else’s work was used (whether
from a printed source, the internet, or any other source), the due acknowledgement was given
and reference was made according to departmental requirements.
3. I did not copy and paste any information directly from an electronic source (e.g., a Ib page,
electronic journal article, or CD ROM) into this document.
4. I did not make use of the previous work of another student/group work and submit it as our own.
5. I did not secure the services of an external person/website/company to complete our work with
the intention of presenting it as our own.
6. I did not – and would never – allow anyone to copy our work with the intention of presenting it
as his/her/their own work.




xxxxxxxx xxxxxxxxxxxxxxxxxx

Signature (Student) Date




TABLE OF CONTENTS
1 Introduction ............................................................................................................ 1

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2 BACKGROUND ....................................................................................................... 1

3 COMPETITIVE ANALYSIS ...................................................................................... 3

4 International expansion ......................................................................................... 3

4.1 Motivation ........................................................................................................... 3

4.2 Strategic objectives ............................................................................................ 4

4.3 Selecting a country............................................................................................. 4

4.4 Importance of Timing ......................................................................................... 5

4.5 Entry mode ......................................................................................................... 6

5 OPERATIONAL PLANNING ................................................................................... 7

5.1 Knowledge management ................................................................................... 7

5.2 Human resources ............................................................................................... 8

5.3 Marketing ........................................................................................................... 8

5.4 Supply chain....................................................................................................... 9

5.5 Finance ............................................................................................................ 10

6 Conclusion............................................................................................................ 11

7 CORRECTIONS TABLE ........................................................................................ 12

8 References ............................................................................................................ 14




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