Unit 1 : Brands
Associate Someone who you work with or do business with
bankruptcy When someone is judged to be unable to pay their debts by
a court of law
branch office A local office of a company, in a different town or city to the
company’s main office
brand image The ideas and beliefs people have about a brand
downmarket To start buying or selling cheaper goods and services
fake adj Made to look like something valuable in order to deceive
people
fake n A copy of an original document, valuable object etc that is
intended to deceive people into believing it is the real
document
focus group The group of consumers brought together by a company to
help it do market research.
The consumers are asked to discuss their feelings and
opinions about products
generate To do something that will produce or increase sales, income,
profit
global 1. Including and considering all the parts of a situation
together than the individual parts separately.
2. Go global: of a company goes global, it starts doing
business all over the world
income Money that you earn form your job or that you receive from
investments
invest To buy shares, bonds property in order to make a profit
launch 1. To show or make a new product available for sale
for the first time
2. To introduce something new
3. To start a new activity or profession
logo 1. A design or way of writing its name that a company
or organization uses as its official sign on its
products
2. A design or symbol used by a company to advertise
its products
lose 1. To stop having something any more
2. To no longer have something because you do not
know where it is.
loyal If customers are loyal to a particular product or brand, they
continue to buy it and do not change to other products or
brands.
market The activity of buying and selling goods and services, or the
value of the goods or services sold
marketing Activities to design and sell a product or service by
considering buyers wants or needs where and how they
will buy it
meet To get together with another person to discuss something
market share The number of products or services that a company sells
compared to the number that other companies sell
, product Something useful and intended to be sold that comes from
nature or is made in a factory to be sold.
promote To help something develop, grow, become more successful
Encouraging something to like, buy use, do or support
something
protect 1. To keep someone or something safe from damage or
bad influences.
2. To try to help and industry in your own country by
taxing foreign goods that are competing with it, so
limiting the number that can be imported
recruit To persuade someone to work for a company or become a
new member of an organization.
sale The act of selling someone property, food or other goods.
segment A part of the economy of a country or a company’s work
A group of customers for a product or service who have
similar characteristics such as age, income, interests etc.
shareholder Someone who owns shares in a company
sponsor To give money to pay for a television programme, sports
event in exchange for advertising or to get public attention
strenghten To make something stronger, more effective or to increase
something.
Ex: if a currency strengthens, or something strengthens, the
currency increases in value.
supply chain The series or organisations that are involved in passing
products from manufacturers to the public
survey A seet of questions give to a group of people to find out
about their opinions or behaviour
target A person or a group of people that something is directed at.
unique selling point A feature of a product that no other similar products have,
used in advertising, to try to persuade people to buy it
upmarket Upmarket goods and products are goods that are of very
high quality and expensive and intended to be bought by
people who are quite rich.
value The amount of money something is worth
volume The amount of space that a substance or object contains or
fills
warehouse A large building used for storing goods in large quantities
Unit 2 :Travel
aggressive 1. An aggressive plan is intended to
Associate Someone who you work with or do business with
bankruptcy When someone is judged to be unable to pay their debts by
a court of law
branch office A local office of a company, in a different town or city to the
company’s main office
brand image The ideas and beliefs people have about a brand
downmarket To start buying or selling cheaper goods and services
fake adj Made to look like something valuable in order to deceive
people
fake n A copy of an original document, valuable object etc that is
intended to deceive people into believing it is the real
document
focus group The group of consumers brought together by a company to
help it do market research.
The consumers are asked to discuss their feelings and
opinions about products
generate To do something that will produce or increase sales, income,
profit
global 1. Including and considering all the parts of a situation
together than the individual parts separately.
2. Go global: of a company goes global, it starts doing
business all over the world
income Money that you earn form your job or that you receive from
investments
invest To buy shares, bonds property in order to make a profit
launch 1. To show or make a new product available for sale
for the first time
2. To introduce something new
3. To start a new activity or profession
logo 1. A design or way of writing its name that a company
or organization uses as its official sign on its
products
2. A design or symbol used by a company to advertise
its products
lose 1. To stop having something any more
2. To no longer have something because you do not
know where it is.
loyal If customers are loyal to a particular product or brand, they
continue to buy it and do not change to other products or
brands.
market The activity of buying and selling goods and services, or the
value of the goods or services sold
marketing Activities to design and sell a product or service by
considering buyers wants or needs where and how they
will buy it
meet To get together with another person to discuss something
market share The number of products or services that a company sells
compared to the number that other companies sell
, product Something useful and intended to be sold that comes from
nature or is made in a factory to be sold.
promote To help something develop, grow, become more successful
Encouraging something to like, buy use, do or support
something
protect 1. To keep someone or something safe from damage or
bad influences.
2. To try to help and industry in your own country by
taxing foreign goods that are competing with it, so
limiting the number that can be imported
recruit To persuade someone to work for a company or become a
new member of an organization.
sale The act of selling someone property, food or other goods.
segment A part of the economy of a country or a company’s work
A group of customers for a product or service who have
similar characteristics such as age, income, interests etc.
shareholder Someone who owns shares in a company
sponsor To give money to pay for a television programme, sports
event in exchange for advertising or to get public attention
strenghten To make something stronger, more effective or to increase
something.
Ex: if a currency strengthens, or something strengthens, the
currency increases in value.
supply chain The series or organisations that are involved in passing
products from manufacturers to the public
survey A seet of questions give to a group of people to find out
about their opinions or behaviour
target A person or a group of people that something is directed at.
unique selling point A feature of a product that no other similar products have,
used in advertising, to try to persuade people to buy it
upmarket Upmarket goods and products are goods that are of very
high quality and expensive and intended to be bought by
people who are quite rich.
value The amount of money something is worth
volume The amount of space that a substance or object contains or
fills
warehouse A large building used for storing goods in large quantities
Unit 2 :Travel
aggressive 1. An aggressive plan is intended to
