BAS 282 Chapter 6-7 2023 with 100% correct answers

Which of the following best characterized the problem recognition stage of the buying decision process? - correct answer Buyer recognizes a a discrepancy between a desired state and an actual condition Rayana enjoys cycling and is in the market for a new bicycle. She is fairly knowledgeable about bikes and knows most of the major brands, such as Trek, Cannondale, Specialized, and Giant, and will likely purchase one of these brands. These four brands are part of Rayana's _______ set. - correct answer consideration Salome recently purchased a Keurig coffee maker and thought she would really enjoy the variety of different K-cups for tea, coffee, or hot chocolate. However, she is wondering whether she should have purchased an espresso machine instead of the Keurig. What phenomenon is Salome experiencing? - correct answer cognitive dissonance Jayden and his partner just purchased their first home and are now shopping for a lawnmower. Ben does not really enjoy lawn care or gardening and views it as a chore, although he does enjoy spending time outside. His yard is small, and a standard upright model lawnmower will fulfill his needs. He has visited several stores to check out prices and has read reviews in online forums about different brands. The purchase of a lawnmower for Jayden is most likely influenced by _______ involvement. - correct answer situational Which consumer decision making style would be most likely for an individual who is purchasing their usual brand of shampoo? - correct answer routinized response behavior A recently married couple purchased a new home. Their purchase of____ is classified as limited decision-making behavior, but they would use extended decision making to purchase - correct answer a coffee maker; a home theater system