CMN 010V Midterm 1 UC Davis
Communication - correct answer the process of sending and receiving
messages/information
pyramid of communication - correct answer societal: w society, large mass audience
institutional: large organizations/instit
group: ppl w high group iden
interpersonal: 2+ ppl
intrapersonal: with self
theories of communication goals - correct answer find its meaning and function to
provide explanation
- predicting communication and its consequences
theory - correct answer statement(s) about reality to explain or predict
relationships/phenomena
Transmission Model of Communication - correct answer - a linear process
- begins with sender who makes message and ends with audience being the receiver
-only effective when desired effect reached; when message received and interpreted
correctly
sender --> message --> channel --> receiver --> effect
Noise - correct answer any disturbance that interferes with the transmission of a
message and prevents the desired effect from being reached
SMCR Model of Communication (Berlo) - correct answer - message comes from
sender source
- message = what is being communicated
- message goes through channel to reach receiver
sender --> message --> channel --> receiver + encoding/decoding
encode - correct answer turning intended message into symbols/words
, decode - correct answer turning communicated symbols/words into meaning
feedback loop - correct answer receiver sending info back to receiver in
communication model
Reception and Audience Theories - correct answer *focus on receiver*; meaning
depends on receiver --> can be multiple different interpretations of messages
polysemic - correct answer having many meanings
Theory of Encoding and Decoding - correct answer Production:
- ideas encoded into message
- influenced by sender's background and their perception of receiver
Circulation:
- message available to receiver
Use:
- process of consumption and interpretation by receiver of the message
Reproduction:
- application/consequences of receiver's use
Theory of Encoding and Decoding Meanings - correct answer Dominant:
- receiver decodes message the way the sender encoded it; sender/receiver match up
in their intent and understanding
Negotiated:
- receiver understands SOME of the intended meaning; interprets message slightly
differently bc of individual background
Oppositional:
- receiver has opposite understanding/interpretation of sender
language - correct answer a system of symbols that ppl use to transfer meaning
among themselves and communicate
speech acts - correct answer the actions that we perform with language; performative
function
pragmatics - correct answer how context/social setting plays a role in language
interpretation
Implicature - correct answer how ppl transfer meaning that is more than what they are
literally saying; additional meaning
Communication - correct answer the process of sending and receiving
messages/information
pyramid of communication - correct answer societal: w society, large mass audience
institutional: large organizations/instit
group: ppl w high group iden
interpersonal: 2+ ppl
intrapersonal: with self
theories of communication goals - correct answer find its meaning and function to
provide explanation
- predicting communication and its consequences
theory - correct answer statement(s) about reality to explain or predict
relationships/phenomena
Transmission Model of Communication - correct answer - a linear process
- begins with sender who makes message and ends with audience being the receiver
-only effective when desired effect reached; when message received and interpreted
correctly
sender --> message --> channel --> receiver --> effect
Noise - correct answer any disturbance that interferes with the transmission of a
message and prevents the desired effect from being reached
SMCR Model of Communication (Berlo) - correct answer - message comes from
sender source
- message = what is being communicated
- message goes through channel to reach receiver
sender --> message --> channel --> receiver + encoding/decoding
encode - correct answer turning intended message into symbols/words
, decode - correct answer turning communicated symbols/words into meaning
feedback loop - correct answer receiver sending info back to receiver in
communication model
Reception and Audience Theories - correct answer *focus on receiver*; meaning
depends on receiver --> can be multiple different interpretations of messages
polysemic - correct answer having many meanings
Theory of Encoding and Decoding - correct answer Production:
- ideas encoded into message
- influenced by sender's background and their perception of receiver
Circulation:
- message available to receiver
Use:
- process of consumption and interpretation by receiver of the message
Reproduction:
- application/consequences of receiver's use
Theory of Encoding and Decoding Meanings - correct answer Dominant:
- receiver decodes message the way the sender encoded it; sender/receiver match up
in their intent and understanding
Negotiated:
- receiver understands SOME of the intended meaning; interprets message slightly
differently bc of individual background
Oppositional:
- receiver has opposite understanding/interpretation of sender
language - correct answer a system of symbols that ppl use to transfer meaning
among themselves and communicate
speech acts - correct answer the actions that we perform with language; performative
function
pragmatics - correct answer how context/social setting plays a role in language
interpretation
Implicature - correct answer how ppl transfer meaning that is more than what they are
literally saying; additional meaning
