UCLA Comm 10 Final()Questions & Answers 100% Correct

What are the 4 functions of mass media? - ANSWERContent Medium Manifest Latent What is Content? - ANSWERthe media functions as a source of information ex: during elections: newspapers - give you information about election, candidates, etc. - key in helping one vote ex: influencing on how you dress by weather - key: specific information you get on weather What is Medium? - ANSWERthe main function of the media lies within the elements of the medium itself ex: going to the movies on a first date in order to avoid having to talk a lot and thus giving each other a common ground to talk about What is Manifest? - ANSWERthe function of the media that is obvious ex: read a book because one is interested in the plot What is Latent? - ANSWERthe function of the media that is hidden, unintended ex: listening to radio during breakfast to avoid talking to husband What are the 6 (Societal) Functions of Mass Media? - ANSWERStatus Confirm Pass on/Enforces traditions, norms, values Narcotizing Effect Services Political System Create Social Cohesion Services Economy How does it Confirm Status? - ANSWERMedia confirms status of organization, people, event by reporting on them; thus making them important - media legitimizes people/issues