COM3701
EXAM PACK
Recent exam questions and answers
Summarised study notes
Exam tips and guidelines
DISCLAIMER & TERMS OF USE
1. Educational Aid: These study notes are designed to serve as educational aids and should not be considered as a
substitute for individual research, critical thinking, or professional guidance. Students are encouraged to
conduct their own extensive research and consult with their instructors or academic advisors for specific
assignment requirements.
2. Personal Responsibility: While every effort has been made to ensure the accuracy and reliability of the
information provided in these study notes, the seller cannot guarantee the completeness or correctness of all
the content. It is the responsibility of the buyer to verify the accuracy of the information and use their own
judgment when applying it to their assignments.
3. Academic Integrity: It is crucial for students to uphold academic integrity and adhere to their institution's
policies and guidelines regarding plagiarism, citation, and referencing. These study notes should be used as a
tool for learning and inspiration, but any direct reproduction of the content without proper acknowledgment and
citation may constitute academic misconduct.
4. Limited Liability: The seller of these study notes shall not be held liable for any direct or indirect damages,
losses, or consequences arising from the use of the notes. This includes, but is not limited to, poor grades,
academic penalties, or any other negative outcomes resulting from the application or misuse of the information
provided.
,UNIVERSITY EXAMINATION
JUNE 2023
COM3701
Marketing Communication
70 Marks
Duration 3 Hours
This examination paper consists of 05 pages including this page.
This is a closed-book exam. in-text referencing and sources consulted not required.
You must use an invigilator app, otherwise, no mark will be awarded.
You must enclose a declaration of own work, otherwise no mark will be awarded.
IMPORTANT:
1 This examination question paper consists of three questions.
You must select and answer any two questions.
2 Make sure that you fill in your student number and the code of the paper (COM3701)
on the examination answer book.
3 Please write the numbers of the questions that you have answered.
You must indicate on the examination answer book. E.g (Question 2 and
Question 3)
4 You have 30 minutes to submit the exam answer book after the exam period lapses.
No late submission or email submission permitted.
, COM3701
Date: 26 May 2023
INSTRUCTIONS ON THE DAY OF ASSESSMENT:
Ensure you are connected to the internet in order to log into the YOUR EXAM QR CODE & EXAM
Invigilator App and scan this QR code. ACCESS CODE
If you encounter difficulty in scanning the QR code, you can
alternatively enter the Exam Access Code below the QR code to
start the invigilation.
Unless otherwise specified by your institution, note that you can
only scan this QR code once. If your assessment has multiple
online sections, tests or attempts, you should NOT finish the
invigilation until your entire assessment has been completed.
Only scan the QR code when the assessment formally commences.
Exam Access Code: 5cbd6808
The QR code is only scannable for a limited time and it
should therefore be scanned as soon as possible to start the
invigilation.
Once the QR code is scanned, ensure your media volume Is
turned up and place your smartphone next to you. The Invigilator
App will notify you with a notification beep when you are required
to action a request, which you should then perform.
We recommend that you keep your smartphone on charge for the duration of the assessment.
If you only have one device you may access your assessment in the application by pressing the ‘Access Exam’
button in the top right corner of your app.
Keep the Invigilator App open on your cell phone for the full duration of the assessment. You are not
allowed to minimise or leave the app.
Ensure you are connected to the internet in order to commence the invigilation as well as at the end of the
assessment. No internet connection is required during the assessment.
You have to adhere to the assessment time limit communicated to you by your institution as the time
displayed in the Invigilator App could differ from the time allocated to complete your assessment.
You can click the "Finish Assessment" button in the app if you finish your assessment early.
If you are performing a written or Scan-and-Upload assessment:
The Invigilator App may request you to take a picture of every page of your answer sheet at the end of the
assessment. Unless otherwise specified by your institution, this does NOT replace the normal upload of
your script to your institutions online portal
After completing invigilation and following all app instructions, you must upload your Invigilation App data. If
however there is a delay in the upload of the app data at the end of the assessment, you should prioritise the
, upload of your script to your university portal and you can temporarily minimise the app to do so. Uploading of app
data is not time sensitive and you can come back and do it after you have successfully uploaded your script to the
exam portal.
Should you encounter any technical difficulty, please WhatsApp The Invigilator Helpdesk on 073 505 8273.
EXAM PACK
Recent exam questions and answers
Summarised study notes
Exam tips and guidelines
DISCLAIMER & TERMS OF USE
1. Educational Aid: These study notes are designed to serve as educational aids and should not be considered as a
substitute for individual research, critical thinking, or professional guidance. Students are encouraged to
conduct their own extensive research and consult with their instructors or academic advisors for specific
assignment requirements.
2. Personal Responsibility: While every effort has been made to ensure the accuracy and reliability of the
information provided in these study notes, the seller cannot guarantee the completeness or correctness of all
the content. It is the responsibility of the buyer to verify the accuracy of the information and use their own
judgment when applying it to their assignments.
3. Academic Integrity: It is crucial for students to uphold academic integrity and adhere to their institution's
policies and guidelines regarding plagiarism, citation, and referencing. These study notes should be used as a
tool for learning and inspiration, but any direct reproduction of the content without proper acknowledgment and
citation may constitute academic misconduct.
4. Limited Liability: The seller of these study notes shall not be held liable for any direct or indirect damages,
losses, or consequences arising from the use of the notes. This includes, but is not limited to, poor grades,
academic penalties, or any other negative outcomes resulting from the application or misuse of the information
provided.
,UNIVERSITY EXAMINATION
JUNE 2023
COM3701
Marketing Communication
70 Marks
Duration 3 Hours
This examination paper consists of 05 pages including this page.
This is a closed-book exam. in-text referencing and sources consulted not required.
You must use an invigilator app, otherwise, no mark will be awarded.
You must enclose a declaration of own work, otherwise no mark will be awarded.
IMPORTANT:
1 This examination question paper consists of three questions.
You must select and answer any two questions.
2 Make sure that you fill in your student number and the code of the paper (COM3701)
on the examination answer book.
3 Please write the numbers of the questions that you have answered.
You must indicate on the examination answer book. E.g (Question 2 and
Question 3)
4 You have 30 minutes to submit the exam answer book after the exam period lapses.
No late submission or email submission permitted.
, COM3701
Date: 26 May 2023
INSTRUCTIONS ON THE DAY OF ASSESSMENT:
Ensure you are connected to the internet in order to log into the YOUR EXAM QR CODE & EXAM
Invigilator App and scan this QR code. ACCESS CODE
If you encounter difficulty in scanning the QR code, you can
alternatively enter the Exam Access Code below the QR code to
start the invigilation.
Unless otherwise specified by your institution, note that you can
only scan this QR code once. If your assessment has multiple
online sections, tests or attempts, you should NOT finish the
invigilation until your entire assessment has been completed.
Only scan the QR code when the assessment formally commences.
Exam Access Code: 5cbd6808
The QR code is only scannable for a limited time and it
should therefore be scanned as soon as possible to start the
invigilation.
Once the QR code is scanned, ensure your media volume Is
turned up and place your smartphone next to you. The Invigilator
App will notify you with a notification beep when you are required
to action a request, which you should then perform.
We recommend that you keep your smartphone on charge for the duration of the assessment.
If you only have one device you may access your assessment in the application by pressing the ‘Access Exam’
button in the top right corner of your app.
Keep the Invigilator App open on your cell phone for the full duration of the assessment. You are not
allowed to minimise or leave the app.
Ensure you are connected to the internet in order to commence the invigilation as well as at the end of the
assessment. No internet connection is required during the assessment.
You have to adhere to the assessment time limit communicated to you by your institution as the time
displayed in the Invigilator App could differ from the time allocated to complete your assessment.
You can click the "Finish Assessment" button in the app if you finish your assessment early.
If you are performing a written or Scan-and-Upload assessment:
The Invigilator App may request you to take a picture of every page of your answer sheet at the end of the
assessment. Unless otherwise specified by your institution, this does NOT replace the normal upload of
your script to your institutions online portal
After completing invigilation and following all app instructions, you must upload your Invigilation App data. If
however there is a delay in the upload of the app data at the end of the assessment, you should prioritise the
, upload of your script to your university portal and you can temporarily minimise the app to do so. Uploading of app
data is not time sensitive and you can come back and do it after you have successfully uploaded your script to the
exam portal.
Should you encounter any technical difficulty, please WhatsApp The Invigilator Helpdesk on 073 505 8273.
