Chapter 5 Creative Thinking: the 3P Model of Creativity Questions and Answers

What are the three key elements that the 3P creativity model consists of - Person, process and product Explain person i the 3P creativity model - The person, entrepreneur and their team, is the most important component of the creativity process in a business environment What two sides is the brain divided into - Left and right What is the left side of the brain used for - Logical, rational, mathematical, detailed thinking What is the right side of the brain used for - Artistic, emotional, flexible, imaginative thinking What are the characteristics of a creative person - Expertise, motivation and creative thinking skills Explain expertise as a characteristic of a creative person - This includes a person's knowledge, skills and experience that could be applied to a situation. How are knowledge, skills and experience gained (expertise) - Through training, tasks performed in previous situations or through interactions with people Explain motivation as a characteristic of a creative person - A catalyst that encourages a person to be creative. Motivation in its strongest form is about the person's internal need to develop something new and unique Explain creative thinking skills as a characteristic of a creative person - Way in which person thinks influences how person will approach a problem. People analyse situations and problems in particular ways and then combine different ideas in several ways to solve a problem What is process in the 3P model for creativity - Process that is applied to think creatively Show the creative thinking process - 1. Identify opportunity based on need that isn't satisfied 2. Rethink opportunity until you understand it fully 3. Turn opportunity into product/service that can be sold for a profit 4. Protection: patent/copyright What are creative thinking techniques used to achieve - 1. Think more creatively to generate ideas. 2. Act more creatively to solve problems 3. Analyse opportunities 4. Identify market that is prepared to pay for problem-solving idea What are some creative problem solving techniques that were mention before - Brainstorming, SWOT analysis, PESTLE analysis What are some new creative problem solving techniques - 5W and H, association and problem reversal Explain the 5W and H as a creative problem solving technique - Requires the person to ask who, what, where, when, why and how when they are faced with a problem or are trying to think creatively