Google Analytics Individual Qualification Exam fully solved 2023

Google Analytics Individual Qualification ExamWhat feature collects company-specific data such as Member Status? A. Custom Filter B. Event Tracking C. Custom Dimension D. Custom Metric - correct answer C. Custom Dimension Which kinds of hits does Google Analytics track? A. Pageview B. Event C. Transaction D. All of the above - correct answer D. All of the above To recognize users across different devices, what feature must be enabled? A. Audience Definitions B. Attribution Models C. Google Ads Linking D. User ID - correct answer D. User ID In Multi-Channel Funnel reports, how are default conversions credited? A.Second to last campaign, search or ad B. Equal credit along the conversion touchpoints C. Last campaign, search or ad D. First campaign, search or ad - correct answer C. Last campaign, search or ad What report indicates the pages of a website where users first arrived? A. Landing Pages report B. Pages report C. Location report D. All Pages report - correct answer A. Landing Pages report What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics? A. The Measurement Protocol B. Data Import C. Browser cookies D. The Networking Protocol - correct answer A. The Measurement Protocol What is not considered a default "medium" in Google Analytics? A. referral B. google C. organic D. cpc - correct answer B. google What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path? A. Attribution modeling B. Conversion tracking C. Channel Groupings D. Multi-Channel Funnels - correct answer A. Attribution modeling What metric-dimension combination is not valid? A. Avg. Time on Page / Device Category B. Sessions / Bounce rate C. Sessions / Source D. Total Events / User Type - correct answer B. Sessions / Bounce rate Which reports indicate how traffic arrived at a website? A. Demographics B. Geo C. All Traffic D. Behavior - correct answer C. All Traffic In views that don't have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created. A. True B. False - correct answer A. True (Not sure if this is correct - double-check) Custom Dimensions can be used as what? A. Primary dimensions in Custom Reports B. Secondary dimensions in Custom Reports C. Secondary dimensions in Standard Reports D. All of the above - correct answer D. All of the above What feature must be enabled to use Multi-Channel Funnels? A. Custom Dimensions B. Advertising Features C. Goals or Ecommerce D. In-page Analytics - correct answer C. Goals or Ecommerce What data table display compares report metrics to the website average? A. Pivot B. Percentage C. Performance D. Comparison - correct answer D. Comparison View filters are applied in what order? A. Creation date B. Random order C. Sequential order D. Alphabetical order - correct answer C. Sequential order Auto-tagging is used to collect data from what kind of traffic? A. Social media traffic B. Social media traffic C. Google Ads Campaign traffic D. Website referral traffic - correct answer C. Google Ads Campaign traffic What report indicates where users start or exit the conversion funnel? A. Goal Flow B. Treemaps C. Cohort Analysis D. User Timings - correct answer A. Goal Flow Which parameters can be included with an event hit for reporting? A. Event, Category, Action, Label B. Category, Action, Label, Unique Events C. Category, Action, Label, Value D. Category, Action, Label, Total Events - correct answer C. Category, Action, Label, Value What Remarketing audiences cannot be defined by default? A. Users who speak a particular language B. Users who visited a physical store C. Users who played a video on a website D. Users who visited a specific page on a website - correct answer B. Users who visited a physical store What Data Is Google Analytics Goals Unable To Track? A. Customer's lifetime value B. Making a purchase