CFRE Glossary

Why has global philanthropy grown CORRECT ANSWER 1) spread of democracy and capitalsim; 2) improved technology and social media; 3) accountability CORRECT ANSWER The responsibility of the donee organization to keep a donor informed about the use that is made of the donor's gift as well as the cost of raising it. acknowledgment CORRECT ANSWER Written expression of gratitude for gift or service. acknowledgment letter CORRECT ANSWER A letter sent by a donee, or on behalf of a donee, to the donor, expressing appreciation for a gift and identifying the use that will be made of the gift. An acknowledgment letter may be a form letter, but it is usually personalized. acquisition mailing (or prospect mailing) CORRECT ANSWER A mailing to prospects to acquire new members or donors. advance gifts CORRECT ANSWER Gifts given or pledged in advance of a public announcement of a campaign. Advance gifts are solicited before a campaign is announced because the success or failure of a campaign may depend on the size of the advance gifts. advisory board CORRECT ANSWER A group of influential and prominent individuals whose association with a development program is calculated to lend luster and implied endorsement of the program's goals and objectives.