Bsbmkg 501 Identify and evaluate marketing opportunities

lOMoARcPSD|28964921




Bsbmkg 501 Identify and evaluate marketing opportunities


Identify and evaluate marketing opportunities (Newton College)




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BSBMKG501
Assessment 2:


Part A
Estimated total market potential for FY 2013-14 (SE Old)
Calculate potential sales for marketing opportunities.


Total market potential (with potential online sales included)
To calculate sales for BBQs for FY2016-17
Year Sales (y) in units Coded time (x) xy x^2
2012-13 25,000.00 1 25,000.00 1
2013-14 35,000.00 2 70,000.00 4
2014-15 40,000.00 3 120,000.00 9
2015-16 45,000.00 4 180,000.00 16
Total E 145,000.00 10.00 395,000.00 30.00
Mean, (Ẏ),(Ẋ) 36,250.00 2.5


y=a + bx b=Exy - nẊẎ/ Ex^2 - n(Ẋ)^2 a= Ẏ - bẊ
6500 20000




y = 20000 + 6500x
Substitute x as 5 to find sales for BBQs for FY2016-17


52,500.00


To calculate sales for Outdoor furniture for FY2016-17
Year Sales (y) in units Coded time (x) xy x^2
2012-13 13,000.00 1 13,000.00 1




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